Pretty Links
Pretty Links: A feature-rich WordPress plugin for managing and measuring branded short URLs. Ranked #11 of 154 in URL Shorteners by our editors (8.2/10); pricing: Free plan; best for wordPress site owners managing short links.
At a glance
- Editor score8.2 / 10
- PricingFree plan
- Best forWordPress site owners managing short links
- Free planYes
- Paid from$249/site/yr
- Custom domainsYes
- Founded2004
- Facts checked21 Sep 2026
Where it wins
- Detailed targeting, rotation, and split-testing controls
- Click reports, CSV tools, QR codes, and broken-link monitoring
- REST API, webhooks, and integrations with WordPress tools
Where it doesn't
- Requires a self-hosted WordPress site
- Paid plans start at $249 per year
- Several advanced tools are limited to higher tiers
Our verdict on Pretty Links
Pretty Links is a self-hosted WordPress plugin for creating branded short URLs, customizing slugs, cloaking destinations, and tracking clicks. It fits content creators, bloggers, podcasters, influencers, agencies, and site owners who want link management inside WordPress rather than through a hosted URL-shortening service. Its feature set also covers QR code generation, automatic keyword link replacement, CSV import and export, and customizable reporting.
The published plans show a free plan alongside three annual paid tiers. Beginner costs $249 per year for use on 1 site and includes branded short URLs, click tracking and reports, CSV import and export, and PrettyPay links. Marketer costs $374 per year for up to 2 sites and adds Link in Bio, Developer Tools, geographic and device targeting, and split testing. Super Affiliate costs $499 per year for up to 5 sites and adds Product Displays, Splash Pages, UTM Builder, and User Links. The annual pricing makes site count and advanced campaign features the main upgrade considerations.
Pretty Links is strongest when targeting and measurement are central to the workflow. It supports geographic, device, browser, and time targeting, link rotation, split testing, broken-link monitoring, and integrations with AnyTrack, Easy Affiliate, MonsterInsights, Stripe, Uncanny Automator, WPForms, and Google Analytics. REST API and webhooks extend its developer options. Choose it if your WordPress site needs detailed control over branded links and destination behavior. Choose another option if you need a hosted, platform-agnostic shortener or do not want link management tied to WordPress.
Your product? Our editors can test Pretty Links in depth and publish a review, labelled as paid · from $149/mo →
Pretty Links pricing
All 3 Pretty Links plans and prices →
Pretty Links fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $249/site/yr |
| Custom domains | Yes |
| Analytics retention | Not verified |
| API access | Yes |
| Team seats | Not verified |
| Bulk link creation | Yes |
| Geo targeting | Yes |
| Money-back guarantee | 14 days |
| Deployment | Self-hosted |
| Support | Tickets, Community, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 6 integrations: AnyTrack, Easy Affiliate, MonsterInsights, Stripe, Uncanny Automator, WPForms See all → |
| Pricing | Free plan (source) |
| Website | prettylinks.com |
| Facts checked | 21 Sep 2026 |
Pretty Links integrations
Pretty Links lists 6 integrations on its own site.
- AnyTrack
- Easy Affiliate
- MonsterInsights
- Stripe
- Uncanny Automator
- WPForms
See all Pretty Links integrations →
Alternatives to Pretty Links
- BitlyAn all-round link shortener with routing, analytics, bulk tools, and API access.9.3
- T.LYA broad link-management toolkit with web, mobile, browser, and API access.9.1
- Tiny.ccA capable URL shortener for teams needing branded links, analytics, routing, and API access.9.0
See all Pretty Links alternatives →
Also Ranked In
Pretty Links is ranked in 3 of our directories.
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Featured on iTechGuides
Pretty Links is listed in our URL Shorteners directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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