Pretty Links review
A feature-rich WordPress plugin for managing and measuring branded short URLs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Pretty Links is a self-hosted WordPress plugin for creating branded short URLs, customizing slugs, cloaking destinations, and tracking clicks. It fits content creators, bloggers, podcasters, influencers, agencies, and site owners who want link management inside WordPress rather than through a hosted URL-shortening service. Its feature set also covers QR code generation, automatic keyword link replacement, CSV import and export, and customizable reporting.
The published plans show a free plan alongside three annual paid tiers. Beginner costs $249 per year for use on 1 site and includes branded short URLs, click tracking and reports, CSV import and export, and PrettyPay links. Marketer costs $374 per year for up to 2 sites and adds Link in Bio, Developer Tools, geographic and device targeting, and split testing. Super Affiliate costs $499 per year for up to 5 sites and adds Product Displays, Splash Pages, UTM Builder, and User Links. The annual pricing makes site count and advanced campaign features the main upgrade considerations.
Pretty Links is strongest when targeting and measurement are central to the workflow. It supports geographic, device, browser, and time targeting, link rotation, split testing, broken-link monitoring, and integrations with AnyTrack, Easy Affiliate, MonsterInsights, Stripe, Uncanny Automator, WPForms, and Google Analytics. REST API and webhooks extend its developer options. Choose it if your WordPress site needs detailed control over branded links and destination behavior. Choose another option if you need a hosted, platform-agnostic shortener or do not want link management tied to WordPress.
Pretty Links pros and cons
- Where it wins
- Detailed targeting, rotation, and split-testing controls
- Click reports, CSV tools, QR codes, and broken-link monitoring
- REST API, webhooks, and integrations with WordPress tools
- Where it doesn't
- Requires a self-hosted WordPress site
- Paid plans start at $249 per year
- Several advanced tools are limited to higher tiers
Pretty Links fact sheet, pricing and score →
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