Preset review
Low-cost self-service BI with semantic modeling, governance, and embedding.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Preset is a business intelligence and analytics platform built on Apache Superset. It connects SQL databases and other data sources, then supports dataset creation, no-code visual exploration, collaborative SQL editing, interactive dashboards, reports, and alerts. Its audience is data teams and business users that want self-service analysis with governance, embedding, and a choice of managed cloud, managed private cloud, or customer-operated on-premises deployment. It is particularly suited to dbt-oriented teams, although dbt integration is available on Enterprise.
Pricing is structured around three plans. Starter is free forever for up to 5 users and includes 1 workspace, unlimited dashboards and charts, 40+ visualization types, and a no-code chart builder. Professional costs $20 per user per month with annual billing and adds unlimited users, 3 workspaces, role-based access controls, scheduled email reports and alerts, Slack alerts, and multi-region support. Enterprise uses custom pricing and adds additional workspaces, dbt integration, Managed Private Cloud deployment, SSO and SCIM, audit logs, and usage metrics. A 14-day free trial is also available. Across the platform, the semantic layer and virtual datasets help organize reusable business logic, while row-level security supports more controlled data access.
Preset covers web, API, and self-hosted use cases, with integrations for Google BigQuery, PostgreSQL, Snowflake, MySQL, Amazon Redshift, Google Sheets, Databricks, Trino, and Slack. Embedded dashboards can use iframe or Embedded SDK options, and Preset Chatbot adds conversational analytics. These capabilities make it a practical fit for teams combining internal BI with embedded analytics. Teams that need broad platform and integration coverage beyond this set, or dbt integration without Enterprise, should consider a different option.
Preset pros and cons
- Where it wins
- Free Starter plan supports up to 5 users and unlimited dashboards
- Semantic layer, SQL editor, and row-level security support governed BI
- Embedding, scheduled alerts, and conversational analytics extend its reach
- Where it doesn't
- dbt integration is limited to the Enterprise plan
- Integration coverage is narrower than leading BI platforms
- Professional pricing requires annual billing
Preset fact sheet, pricing and score →
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