Portrait Care review
A broad medical spa platform with free entry and paid tools for growing practices.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Portrait Care is an all-in-one platform for medical spas and wellness clinics. It brings together electronic health records, charting, online booking, appointment and staff scheduling, payments, CRM, inventory, digital intake forms, reminders, marketing automation, and medical oversight workflows. Its positioning also covers weight-loss clinics, dermatology practices, plastic-surgery clinics, IV hydration lounges, and functional-medicine practices. The product is best suited to practices that want clinical records and operational tools in one system rather than a scheduling-only product.
The freemium structure provides a low-commitment starting point. The Free plan includes EHR, Charting, and Booking, and is available below 50 patients. The Paid plan costs $99 USD per location per month, billed monthly. It adds or includes EHR, Scheduling, Payments, CRM, and Inventory, while the broader product feature set includes treatment-linked inventory updates, searchable patient records, chart-attached intake forms, automated reminders, follow-up marketing, and email and SMS marketing automation. Practices should account for the per-location billing model when planning costs across multiple sites.
Medical oversight is a notable part of the product’s focus. Medical-director matching and Good Faith Exam workflows sit alongside patient records, scheduling, and treatment documentation, making Portrait Care relevant to clinics that need both administrative and clinical workflows. The breadth can also be a drawback for a practice that only needs simple appointment booking, while the paid plan may be less suitable for teams that do not need payments, CRM, inventory, or medical-director tools. Practices wanting a broad operating platform should consider Portrait Care; smaller booking-focused businesses may prefer a narrower alternative.
Portrait Care pros and cons
- Where it wins
- Free plan includes EHR, charting, and booking
- Combines scheduling, payments, CRM, inventory, and forms
- Supports medical-director matching and Good Faith Exam workflows
- Where it doesn't
- Paid access starts at $99 per location per month
- The paid tier is billed separately for each location
- The broad feature set may exceed basic booking needs
Portrait Care fact sheet, pricing and score →
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