Porter Metrics review
Affordable agency reporting with broad connectors, blending, and white-label delivery.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Porter Metrics is a web-based marketing reporting platform for agencies, marketing teams, and e-commerce businesses. It connects advertising, social, analytics, CRM, e-commerce, SEO, and spreadsheet data, then supports destinations including Looker Studio, Google Sheets, BigQuery, Power BI, Claude, ChatGPT, Slack, and Zapier. The product is designed for no-code dashboard creation, cross-source reporting, live report sharing, scheduled delivery, and white-label client reporting, making it particularly suited to small agencies managing recurring marketing reports.
Pricing is built around connected accounts rather than fixed named reporting tiers. The Free forever plan includes unlimited users, unlimited reports, up to 3 connected accounts, and 30-day data history. Paid Reporting starts at $15 per account per month with monthly billing, unlimited users, unlimited reports, and all destinations included. A 2-account plan costs $30 per month, while the 3-account plan costs $39.99 per month. The 13–20 account plan costs $100 per month, with volume pricing also covering 4 accounts and 5–12 accounts. A 14-day free trial is available. This structure works well for smaller client portfolios, while agencies with changing account counts should assess how connected-account pricing fits their reporting workload.
The feature set reaches beyond basic dashboards. Porter Metrics supports customizable and white-label dashboards, interactive filters, buttons, date-range controls, viewer and editor permissions, scheduled email delivery, PDF downloads, website embedding, and exports to Google Sheets and BigQuery. It also offers AI-assisted reporting through Claude, ChatGPT, and MCP, alongside 30 data connectors spanning major advertising, social, analytics, and business sources. Choose Porter Metrics for affordable, multi-channel agency reporting with client-facing distribution options. Consider an alternative if your organization needs pricing detached from account volume or a platform centered on a narrower reporting workflow.
Porter Metrics pros and cons
- Where it wins
- Free plan includes unlimited users and unlimited reports
- Blends data across advertising, social, analytics, and other sources
- White-label dashboards, scheduled delivery, exports, and embedding
- Where it doesn't
- Free plan is limited to 3 connected accounts and 30-day history
- Account-based pricing can become less predictable as needs grow
- Enterprise and managed-service pricing is handled by call
Porter Metrics fact sheet, pricing and score →
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