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Poptics review

Freemium#34 of 40 in Conversion Rate Optimization Software

A focused, low-cost option for testing popup campaigns on self-hosted WordPress sites.

6.0/10Editor score
Poptics6.0 Visit Poptics

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Poptics is a WordPress plugin for creating popup campaigns that capture leads, promote offers, collect feedback, and support sales. It includes templates and formats such as lightboxes, fullscreen popups, slide-ins, sticky bars, sidebars, and multi-step forms. Campaigns can target visitor type, geography, device, referrer, behavior, and ad-blocker status. Its audience is WordPress site owners and teams that want popup-focused conversion work on a self-hosted website rather than a broader conversion optimization suite.

Pricing is structured around a free plan and one-time purchases. The published options include a Standard plan at $79 for one domain, with one year of email support and updates; a Premium plan at $209 for 50 domains, with one year of email support and updates; and an Agency plan at $409 for 500 domains, with one year of email and live call support and updates. Separate one-time options list Standard at $209 for two domains, Premium at $309 for 50 domains, and Agency at $609 for 500 domains, each with lifetime product updates and lifetime email support; the Agency option also includes lifetime live call support. All listed plans include all features.

Poptics is strongest when popup experimentation is the central requirement. It combines A/B testing, traffic allocation, conversion reporting, visitor and page metrics, scheduling, visibility and frequency controls, placement controls, lead forms, autoresponder email, and e-commerce conditions for cart and checkout-related targeting. Integrations include Mailchimp, FluentCRM, Pabbly, Zapier, ActiveCampaign, WooCommerce, Easy Digital Downloads, Tutor LMS, and OpenAI, which can generate campaign content and images. Choose Poptics for WordPress-based popup campaigns with targeting and testing; choose another category tool if you need a wider CRO workflow beyond popup campaigns.

Poptics pros and cons

  • Where it wins
    • Popup A/B testing with traffic allocation and conversion reporting
    • Targeting by visitor type, geography, device, referrer, and ad-blocker status
    • One-time plans include templates, analytics, scheduling, and integrations
  • Where it doesn't
    • Focused on popup campaigns rather than broader CRO workflows
    • Requires installation as a WordPress plugin on a website
    • Support and update periods vary across one-time plan options

Poptics fact sheet, pricing and score →

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