Playbook
Playbook: A flexible DAM with a free tier, AI features, approvals, sharing, and API access. Ranked #52 of 150 in Digital Asset Management Software by our editors (4.2/10); pricing: Free plan; best for small creative teams wanting affordable DAM.
At a glance
- Editor score4.2 / 10
- PricingFree plan
- Best forSmall creative teams wanting affordable DAM
- Free planYes
- Paid from$10/user/mo
- Metadata and taggingYes
- Founded2020 · San Francisco, California, United States
- Facts checked20 Sep 2026
Where it wins
- Free plan includes 100GB storage or up to 300 assets
- AI search, tagging, editing, and conversational asset discovery
- Approvals, version comparison, public sharing, sync, and API access
Where it doesn't
- Free plan is limited to 3 members and 3 guests
- SAML SSO is available on the Enterprise plan
- AI tagging for images and videos is listed on the Team plan
Our verdict on Playbook
Playbook is a digital asset management platform for freelancers, creative agencies, brands, media teams, and enterprise organizations. It stores, previews, organizes, searches, reviews, versions, and shares images, videos, audio, documents, and 3D media. Creative teams can manage metadata, custom fields, tagging, approval comments, public share links, publish pages, and asset history across web, iOS, Android, and API access.
Its freemium pricing gives smaller teams a clear starting point. The Free plan includes 100GB of storage or up to 300 assets, 3 members, 3 guests, public share links, and 1,000 API calls per month. Pro costs $10 per user per month with annual billing and adds 2TB of storage, unlimited assets, unlimited guests, and 20,000 API calls per month. Team costs $20 per user per month with annual billing and includes 3TB of storage, 2TB per additional member, Playbook Intelligence, AI tagging for images and videos, and 200,000 API calls per month. Enterprise includes 15TB of storage, unlimited members, SAML SSO, white-glove migration and setup, and custom storage and workflows.
Playbook fits teams that need more than a file repository. Visual and conversational search, AI editing and media mini-apps, side-by-side version comparison, review reactions, desktop and mobile synchronization, and REST API and SDK access cover both creative review and programmatic asset management. Integrations with Dropbox, Google Drive, OneDrive, Figma, Slack, Discord, Zapier, Midjourney, and Adobe support a broad creative workflow. Teams needing a simple, tightly limited storage tool may not need this feature range, while larger organizations can consider Enterprise for SAML SSO, migration support, and custom workflows.
Your product? Our editors can test Playbook in depth and publish a review, labelled as paid · from $149/mo →
Playbook pricing
All 4 Playbook plans and prices →
Playbook fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $10/user/mo |
| Storage limit | 2000 GB |
| Supported asset types | Images, videos, audio, documents, 3D models, GIFs, JPEG, PNG, SVG, TIFF, MP4, MOV, AVI, MP3, WAV, PDF, PSD, AI |
| Metadata and tagging | Yes |
| Approval workflows | Yes |
| Version history | Yes |
| Guest sharing | Yes |
| API access | Yes |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Email, Community, Docs, Live chat · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Dropbox, Google Drive, OneDrive, Figma, Slack, Discord … See all → |
| Pricing | Free plan (source) |
| Website | playbook.com |
| Facts checked | 20 Sep 2026 |
Playbook integrations
Playbook lists 9 integrations on its own site.
- Dropbox
- Google Drive
- OneDrive
- Figma
- Slack
- Discord
- Zapier
- Midjourney
- Adobe
See all Playbook integrations →
Alternatives to Playbook
- Adobe Experience Manager AssetsA deep enterprise DAM for Adobe-centered teams that need governance, delivery, and automation.9.3
- ResourceSpaceA flexible open-source DAM for teams that need metadata, workflows and controlled sharing.9.2
- Acquia DAM (Widen)A broad DAM for enterprise content operations, portals, workflows, and analytics.9.1
See all Playbook alternatives →
Also Ranked In
Playbook is ranked in 2 of our directories.
Used Playbook? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Playbook for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Playbook is listed in our Digital Asset Management Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/playbook/"><img src="https://www.itechguides.com/best/badge/playbook.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update