Plaqad IQ review
Regional media intelligence with crisis alerts, reporting and a free entry plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
For communications teams, agencies and organizations tracking Nigerian and pan-African media narratives, Plaqad IQ brings press, social and broadcast monitoring into a single web product. It covers signals across 14+ channels and combines sentiment analysis with competitor and regulatory narrative tracking. Its regional focus is central: sentiment analysis is described as using Nigerian and pan-African context, making the product more specifically suited to teams working in those markets than to buyers seeking a geographically broad monitoring tool.
Crisis response and reporting are notable parts of the offer. Plaqad IQ provides real-time crisis signal alerts with first-response drafts, and can generate daily, weekly or event-driven executive briefs with source citations. Earned-media measurement includes AVE, reach, sentiment and engagement, while share-of-voice tracking and queryable crisis history support ongoing analysis. These features suit teams that need to follow an issue as it develops and communicate findings to stakeholders, rather than only collect media mentions. The product also connects with Plaqad BA, Plaqad Studio, Plaqad OS and Plaqad Personal Assistant.
The published plans show IQ Free with full-depth research and reports plus watermarked share links. IQ Analyst adds one active schedule, IQ Desk has five active schedules, and IQ Newsroom offers unlimited email recipients; all list full-depth research and reports. The product page calls displayed prices and allowances a preview and says availability and allowances are confirmed before activation. Plaqad IQ is described as freemium, with IQ Free proposed at $0/month; paid annual prices are not displayed. It is a fit for teams prioritizing regional context, crisis signals and executive reporting. Teams needing a non-web platform or monitoring outside this regional focus may prefer another option.
Plaqad IQ pros and cons
- Where it wins
- Monitors press, social and broadcast signals across 14+ channels
- Adds Nigerian and pan-African context to sentiment analysis
- Creates cited executive briefs and first-response drafts for emerging issues
- Where it doesn't
- Available on web only
- Displayed plan prices and allowances are a preview confirmed before activation
- Paid annual prices are not displayed
Plaqad IQ fact sheet, pricing and score →
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