Outerank
Outerank: A broad SEO toolkit with a useful free plan and paid tiers for growing teams. Ranked #51 of 245 in SEO Tools by our editors (4.3/10); pricing: Free plan · 7-day trial; best for content-led SEO teams on a free plan.
At a glance
- Editor score4.3 / 10
- PricingFree plan · 7-day trial
- Best forContent-led SEO teams on a free plan
- Free planYes
- Paid from$374/yr
- Keyword researchYes
- Facts checked21 Sep 2026
Where it wins
- Free plan includes audits, GEO scoring, and the Outerank Brain strategist
- Combines research, rankings, backlinks, content, and AI-search tracking
- Publishes to WordPress, Shopify, Webflow, Ghost, and HubSpot
Where it doesn't
- Free plan is limited to 1 project and 30 credits per month
- AI Content Writer starts on the Pro plan at $89 per month
- Advanced agency features are reserved for higher-priced tiers
Our verdict on Outerank
Outerank is a web-based SEO and AI-search visibility platform for founders, freelancers, boutique studios, agencies, and in-house teams. It brings together technical site audits, keyword research, rank tracking, backlink analysis, competitor research, AI content generation, internal-link recommendations, GEO optimization, client reporting, and publishing workflows. The platform is available on the web, through an API, and as a Chrome extension, with integrations for Google Search Console, WordPress, Shopify, Webflow, Ghost, and HubSpot. It suits teams that want content planning, optimization, and search visibility work in one product rather than a narrow tool focused on a single SEO task.
The free plan is a meaningful entry point: it supports 1 project, unlimited site audits, a GEO readiness score, the Outerank Brain strategist, and 30 credits per month. A 7-day free trial is also available. Starter costs $39 per month or $374 per year and adds 3 projects, 1 seat, 200 tracked keywords, unlimited site audits and AI fixes, backlink monitoring and disavow, and client reports. Pro costs $89 per month or $854 per year, with 10 projects, 2 seats, 1,000 tracked keywords, an AI Content Writer, API access, an MCP server, and AI-search citation tracking.
Outerank’s strongest distinction is its breadth across traditional SEO and AI-search workflows. Studio expands capacity to 20 projects and 2,500 tracked keywords, adding white-label reports, competitor intelligence, and scheduled auto-email reports. Agency supports 50 projects, 4 seats, and 5,000 tracked keywords, with an Outreach Engine, email finder, bulk operations, and priority support. That structure gives content-led teams a clear upgrade path, but smaller users may not need the broader agency features. Choose Outerank for an integrated SEO workflow with publishing and reporting; choose a narrower alternative if you only need one focused capability.
Your product? Our editors can test Outerank in depth and publish a review, labelled as paid · from $149/mo →
Outerank pricing
All 5 Outerank plans and prices →
Outerank fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $374/yr |
| Keyword research | Yes |
| Rank tracking | Yes |
| Site audit | Yes |
| Backlink analysis | Yes |
| Competitor research | Yes |
| API access | Yes |
| Tracked keywords | 200 keywords |
| Free trial | 7 days |
| Money-back guarantee | 7 days |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Compliance & security | GDPR, PCI DSS, SSO/SAML |
| Support | Email, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Google Search Console, WordPress, Shopify, Webflow, Ghost, HubSpot See all → |
| Pricing | Free plan · 7-day trial (source) |
| Website | outerank.com |
| Facts checked | 21 Sep 2026 |
Outerank integrations
Outerank lists 6 integrations on its own site.
- Google Search Console
- WordPress
- Shopify
- Webflow
- Ghost
- HubSpot
See all Outerank integrations →
Alternatives to Outerank
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
See all Outerank alternatives →
Used Outerank? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Outerank for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Outerank is listed in our SEO Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/outerank/"><img src="https://www.itechguides.com/best/badge/outerank.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update