OpenAva
OpenAva: A budget-friendly call attribution platform with a free tier and broad integrations. Ranked #11 of 36 in Call Tracking Software by our editors (6.9/10); pricing: Free plan · paid from $20/mo; best for budget-conscious teams needing a free tier.
At a glance
- Editor score6.9 / 10
- PricingFree plan · paid from $20/mo
- Best forBudget-conscious teams needing a free tier
- Free planYes
- Paid from$20/mo
- Keyword-level trackingYes
- Facts checked23 Sep 2026
Where it wins
- Free plan includes templates, designer, and CRM basics
- Dynamic number insertion tracks ads, keywords, and landing pages
- Integrates with Twilio, ad platforms, CRMs, and REST APIs
Where it doesn't
- Free plan excludes AI, leads, and included calls
- Twilio usage and tracking numbers are billed separately
- AI detail focuses on text and social generations
Our verdict on OpenAva
OpenAva combines call tracking with CRM, marketing, invoicing, scheduling, and other business-operations modules. It is designed for startups, agencies, and other businesses that need campaign-level phone attribution. The call-tracking feature set includes dynamic number insertion based on visitor traffic source, attribution dashboards for ads, keywords, and landing pages, local and toll-free number pool management, call recording, detailed call logs, call forwarding, IVR menus, voicemail, and automatic lead creation in the sales workspace. It is available through the web and API, with a bring-your-own-Twilio model.
Pricing starts with a Free plan at $0 per month for one connected account, templates/designer, and CRM basics. It excludes included AI, leads, and calls. Starter costs $20 per month and adds two connected accounts, 30 text/social AI generations, 100 premium leads, and 30 included call minutes. Growth costs $45 per month and provides six connected accounts, 120 text/social AI generations, 300 premium leads, and 150 included call minutes. Enterprise costs $150 per month and includes 20 connected accounts, 500 text/social AI generations, 1,000 premium leads, and 500 included call minutes. Tracking numbers and Twilio usage are separately billed through the customer’s Twilio account.
OpenAva fits teams that want call attribution alongside broader operational tools rather than a narrowly focused call-tracking product. Its integrations include Google Ads, Facebook Ads, Google Analytics, Stripe, Slack, HubSpot, Salesforce, Gmail, Google Calendar, SendGrid, Resend, WhatsApp, REST API, and webhooks. The API also supports inbound and outbound webhooks, while the Twilio integration can use a customer-owned account. Choose OpenAva for a low-cost entry point, campaign attribution, lead creation, and wide platform connectivity. Consider an alternative if detailed call-focused AI capabilities or bundled telephony costs are central requirements.
OpenAva pricing
All 4 OpenAva plans and prices →
OpenAva fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $20/mo |
| Dynamic number insertion | Yes |
| Keyword-level tracking | Yes |
| Landing-page tracking | Yes |
| Call recording | Yes |
| Conversation intelligence | Not verified |
| Included call minutes | 30 minutes/mo |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 43+ integrations: Twilio, Google Ads, Facebook Ads, Google Analytics, CallRail, HubSpot … See all → |
| Pricing | Free plan · paid from $20/mo (source) |
| Website | getopenava.com |
| Facts checked | 23 Sep 2026 |
OpenAva integrations
OpenAva lists 43+ integrations on its own site — the 11 named here are the ones its pages call out.
- Twilio
- Google Ads
- Facebook Ads
- Google Analytics
- CallRail
- HubSpot
- Salesforce
- Gmail
- Google Calendar
- Slack
- Stripe
See all OpenAva integrations →
Alternatives to OpenAva
- AuditcallBroad attribution and conversation intelligence with free access and usage-based pricing.10.0
- NimbataA broad call-attribution platform with free entry pricing and usage-based charges.9.2
- AvidTrakAvidTrak combines included call minutes with detailed attribution, routing, and AI analysis.8.5
See all OpenAva alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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