Open Attribution review
A flexible, privacy-focused mobile attribution project for developers comfortable with alpha software.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Open Attribution is an open-source mobile measurement platform for app and game developers. It tracks advertising impressions, clicks, and in-app events, then attributes mobile users and events to those touchpoints. The project includes iOS and Android SDKs, self-hosted advertising data storage, an analytics dashboard, and administrative panels. It is best suited to development teams that want control over attribution data and the ability to adapt measurement logic with SQL.
The product’s main distinction is its configurable attribution approach. Teams can define custom attribution logic using SQL and configure models that include multi-touch attribution. This supports impression, click, and in-app event tracking, as well as revenue attribution. The Alpha plan combines self-hosting, open-source access, raw data access, full data ownership and privacy, and community support. That combination gives technically capable teams a direct path to managing their own advertising data, while requiring them to take responsibility for the self-hosted environment.
Pricing and readiness shape the buying decision. The Business plan is priced at $0.01 USD per monthly active user, billed monthly, and includes hosted service, managed hosting and maintenance, all attribution models, automated backups, and email support. Indie and Enterprise are also described as hosted options, with Enterprise adding custom support, custom services, and priority support; hosted Indie, Business, and Enterprise options are marked as coming soon. Because the project is described as early alpha, under construction, and not ready for production use, Open Attribution fits developers evaluating self-hosted mobile attribution or contributing to an open-source project. Teams needing production-ready measurement today, broader platform coverage, or immediately available hosted service should choose an alternative.
Open Attribution pros and cons
- Where it wins
- Self-hosted storage supports data ownership and privacy
- SQL enables custom attribution logic and multi-touch models
- Tracks impressions, clicks, and in-app mobile events
- Where it doesn't
- Currently an early alpha and not ready for production use
- Focused on iOS and Android rather than broader marketing channels
- Hosted Indie, Business, and Enterprise options are coming soon
Open Attribution fact sheet, pricing and score →
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