Open Analytics review
A low-cost analytics suite with self-hosting, funnels, revenue tracking, and APIs.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Open Analytics is a privacy-first web analytics product for website owners and teams that need traffic, conversion, and revenue reporting. Its lightweight tracking script and dashboard cover pageviews, visitors, sources, geography, devices, sessions, custom events, funnels, Core Web Vitals, campaign tracking, visitor journeys, and revenue attribution. Teams can use hosted analytics at getopen.so or self-host the product under AGPL-3.0. The platform is a fit for organizations that want a lower-cost alternative with control over deployment and programmatic access.
The published monthly plans are straightforward. Starter costs $9 per month for 50,000 events, 1 site, a realtime dashboard, funnels, revenue tracking, and Core Web Vitals. Growth costs $19 per month for 500,000 events, 5 sites, and 5 additional team seats, while Pro costs $49 per month for 5 million events, 10 sites, and 10 additional team seats. Enterprise uses custom pricing and adds limitless events, sites, and team seats, plus priority support, forever data retention, and Single Sign-On. A 7-day free trial is available, and the product meters events rather than monthly visitors.
Open Analytics also fits teams that value direct access to their analytics data. It provides a read API, CLI, MCP server, public dashboards, and embeddable widgets, with web, API, and self-hosted access. Stripe and Polar support revenue attribution, while Plausible is listed as another integration. Its feature set is broad for measuring acquisition, behavior, conversions, revenue, and site performance, but it does not include session recording. Choose Open Analytics if self-hosting, event-based pricing, and open-source deployment matter; choose another tool if session recordings or a broader integration ecosystem are central requirements.
Questions about Open Analytics
Does Open Analytics have a free plan? No free plan is listed; paid plans start at $9/mo (Starter).
How much does Open Analytics cost? Open Analytics lists 3 paid plans; the lowest is Starter at $9/mo.
Is there a free trial of Open Analytics? Yes: a 7-day free trial; a card is required.
What does Open Analytics run on? Web. It runs in the cloud and self-hosted.
What does Open Analytics integrate with? 4 integrations: Stripe, Polar, Plausible (history import) and Fathom (history import).
Who is Open Analytics built for? Solo users, small businesses, mid-market companies and enterprises (our editorial estimate).
Open Analytics pros and cons
- Where it wins
- Self-hosting under AGPL-3.0 with hosted plans also available
- Realtime reports, funnels, revenue attribution, and Core Web Vitals
- Read API, CLI, MCP server, and embeddable dashboard support
- Where it doesn't
- No session recording
- Starter is limited to 50,000 events and 1 site monthly
- Listed integrations center on Stripe, Polar, and Plausible
Open Analytics fact sheet, pricing and score →
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