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OPAL

Paid#21 of 26 in Mobile Marketing Automation Software

OPAL: A strong fit for targeted push campaigns, segmentation, and rich-media engagement. Ranked #21 of 26 in Mobile Marketing Automation Software by our editors (7.0/10); pricing: Pricing on request; best for teams focused on targeted push and rich media.

7.0/10Editor score

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At a glance

Editor score
7.0 / 10
Pricing
Pricing on request
Best for
Teams focused on targeted push and rich media
Facts checked
20 Sep 2026

Where it wins
- Personalized rich-media push, in-app messages, and web push
- Behavioral, technology-based, and geofence audience targeting
- Analytics, reporting, APIs, and CSV workflows for connected campaigns
Where it doesn't
- Contact-sales pricing requires a conversation before purchase decisions
- Campaign comparison centers on reporting rather than A/B testing
- Its automation focus is narrower than platforms built around visual journeys

Our verdict on OPAL

OPAL is a customer engagement platform for organizations that want to analyze mobile and web behavior and deliver targeted communications. It supports iOS and Android mobile push, in-app messaging, web push, deep links, location-based campaigns, behavioral segmentation, and personalized rich-media content. Its positioning fits teams in telecom, finance, iGaming, and retail that need targeted messaging across mobile and web channels, with analytics to measure campaign reach, opens, conversions, and impact.

Pricing follows a contact-sales model, with access handled through a get-pricing and request-demo flow. OPAL’s ecosystem fit comes from real-time messaging APIs, partner APIs, CSV data workflows, and connections to CRM systems and business-intelligence tools. These options support organizations that need to bring external customer or business data into campaigns, while the platform’s web and API access suits teams managing messaging through connected systems. Reusable templates and a rich-media campaign composer can also support repeatable campaign production.

OPAL’s standout strength is the combination of targeted delivery and audience context. Teams can use behavioral and technology-based segmentation, geofences, deep links, and behavioral analytics to shape communications around user activity, location, and device context. Reporting covers reach, open, conversion, and impact measures, giving campaign teams several ways to assess results. The trade-off is a narrower emphasis on messaging, targeting, and measurement rather than visual journey design or A/B testing. Choose OPAL when rich-media push, in-app engagement, web messaging, and connected data workflows are central requirements; consider another platform when visual automation journeys or built-in experiment management are priorities.

Your product? Our editors can test OPAL in depth and publish a review, labelled as paid · from $149/mo →

OPAL pricing

Plans Pricing on requestPaid No free plan — trial or paid only. Prices checked 20 Sep 2026.

See plans on opal.ai

OPAL fact sheet

Free plan	Not verified
Paid from	Not verified
Mobile OS support	Ios_and_android
Mobile analytics	Yes
Behavioral triggers	Yes
Visual journey builder	Not verified
A/B testing	Not verified
Data export	Yes
Deployment	Cloud
Platforms	Web
Support	Phone, Docs
Built for	Mid-market, Enterprise (editorial estimate)
Integrations	5 integrations: CRM systems, BI tools, Real-time messaging API, Partner APIs, CSV
Pricing	Pricing on request
Website	opal.ai
Facts checked	20 Sep 2026

OPAL integrations

OPAL lists 5 integrations on its own site.

CRM systems
BI tools
Real-time messaging API
Partner APIs
CSV

Alternatives to OPAL

See all OPAL alternatives →

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Featured on iTechGuides

OPAL is listed in our Mobile Marketing Automation Software directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/opal-mobile-marketing-automation-platform/"><img src="https://www.itechguides.com/best/badge/opal-mobile-marketing-automation-platform.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update