OneLogin Customer Identity
OneLogin Customer Identity: Branded customer login with SSO, social and passwordless options, plus policy-based MFA in CIAM Plus. Ranked #22 of 28 in Customer Identity and Access Management Software by our editors (7.3/10); pricing: Pricing on request; best for teams needing branded, policy-based customer login.
At a glance
- Editor score7.3 / 10
- PricingPricing on request
- Best forTeams needing branded, policy-based customer login
- Free planNo
- Adaptive authenticationYes
- Facts checked23 Sep 2026
Where it wins
- Supports customer SSO with SAML and OIDC, plus social login and registration
- Offers passwordless email and SMS authentication and password reset
- CIAM Plus adds policy-based MFA, risk thresholds and delegated administration
Where it doesn't
- CIAM pricing requires contacting sales
- CIAM Core has only a single directory integration
- Multiple brands, custom domains and delegated administration require CIAM Plus
Our verdict on OneLogin Customer Identity
OneLogin Customer Identity is a cloud CIAM product for organizations building customer-facing applications and services. It provides web and API support for customer authentication, including SAML and OIDC single sign-on, social login and registration, passwordless email and SMS, and APIs for customizing authentication. Its stated fit is mid-market and enterprise teams that need branded customer login and control over authentication policies, rather than a broad customer-profile or general-purpose platform.
The plan distinction shapes what customers can do. CIAM Core includes custom branding, social login and registration, passwordless email/SMS, OIDC and SAML authentication, cloud directory, and one directory integration. CIAM Plus includes Core and adds multi-factor authentication, additional passwordless factors, custom domain, advanced directory, and delegated administration. The product also describes SmartFactor Authentication with configurable risk thresholds and policy-based MFA, as well as multiple brands, custom login pages, and granular privileges in Plus. According to OneLogin's pricing page, CIAM Plus is call for pricing; CIAM pricing is not publicly stated, so teams should contact sales to compare costs. Workforce plan prices on the same page do not apply to CIAM.
Its strongest case is authentication depth within a branded login experience: teams can combine SSO, social or passwordless entry with password reset, a dynamic password deny list, and risk-aware authentication requirements. Integrations include OneLogin App Catalog, Google, Duo, Symantec, and Yubikey, while APIs support integration into customer applications. The trade-off is that CIAM Core is limited to a single directory integration, and several administrative and branding capabilities sit in Plus. Choose it when customer authentication, directory connectivity, and branded policy controls are the priority; teams seeking broader verified customer-profile capabilities or extensive platform breadth should compare alternatives.
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OneLogin Customer Identity pricing
All 2 OneLogin Customer Identity plans and prices →
OneLogin Customer Identity fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Customer SSO | Yes |
| Social login | Yes |
| Adaptive authentication | Yes |
| Passkeys | Yes |
| Consent management | Not verified |
| Customer profiles | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: OneLogin App Catalog, Google, Duo, Symantec, Yubikey |
| Pricing | Pricing on request (source) |
| Website | onelogin.com |
| Facts checked | 23 Sep 2026 |
OneLogin Customer Identity integrations
OneLogin Customer Identity lists 5 integrations on its own site.
- OneLogin App Catalog
- Duo
- Symantec
- Yubikey
Alternatives to OneLogin Customer Identity
- Amazon CognitoA usage-priced CIAM service with deep AWS integration and flexible authentication options.9.3
- Entrust Customer Identity and Access Management (CIAM)A broad CIAM toolkit for organizations balancing customer onboarding with account risk.9.2
- Thales OneWelcome Identity PlatformLifecycle-aware CIAM with federation, adaptive access and delegated user management.9.1
See all OneLogin Customer Identity alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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