Olark review
A focused website chat tool with visitor tracking, AI assistance, and a free plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Olark is web-based live chat software for businesses that communicate with website visitors about sales, support, and lead generation. Its feature set includes real-time website chat, visitor details and page tracking, chat routing, proactive messaging, canned responses, transfers, pre-chat and offline contact forms, analytics, transcript archives, and customizable chat elements. An AI website agent and Chatbot CoPilot can answer questions, qualify leads, capture contact information, automate repetitive tasks, and hand conversations to human agents. It fits teams that want visitor-focused chat rather than a broad collection of messaging channels.
The pricing structure starts with a Free plan for one agent, a maximum of 20 chats per month, and limited features. The 14-day free trial provides a way to evaluate the paid experience before moving to a free account or a paid plan. The Olark plan costs $29 per seat per month when billed monthly and adds unlimited chat history, a customizable chatbox, advanced reporting, agent groups, targeted chat, and integrations. Olark Pro uses custom contract terms and adds Chatbot CoPilot, concierge support, and enterprise-level features. The free tier suits very small volumes, while the paid plan is the more practical fit for ongoing visitor conversations and reporting.
Olark connects with WordPress, HubSpot, Salesforce, Slack, Zendesk, Front, Help Scout, Desk, SugarCRM, Nutshell, Mailchimp, Drupal, Google Analytics, WooCommerce, and BigCommerce. Its JavaScript API supports further website integration, while visitor insights, page tracking, routing, and proactive chat keep the product centered on web engagement. Businesses seeking website lead capture, human-agent chat, and AI assistance should find the focus relevant. Teams that need broader platform coverage or more than 20 monthly chats on a free plan should look beyond the Free tier.
Olark pros and cons
- Where it wins
- Visitor tracking, routing, proactive chat, forms, and transcripts
- AI website agent and human-agent handoff support
- Free plan plus integrations with WordPress, HubSpot, and Salesforce
- Where it doesn't
- Free plan allows one agent and up to 20 chats per month
- Paid pricing starts at $29 per seat per month
- Platform coverage is centered on web and API
Olark fact sheet, pricing and score →
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