Octoboard review
Affordable, broad reporting for agencies, with less depth in attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Octoboard is a web-based analytics and reporting platform for businesses, marketing teams, agencies, website operators and online stores. It connects data from advertising, marketing, web, ecommerce and CRM services, then turns it into customizable dashboards, automated reports, embedded views and white-label client portals. Agencies are the clearest fit, particularly those that need inexpensive client reporting across several channels. Its free plan, 14-day free trial and real-time analytics also make it accessible for smaller teams evaluating a reporting workflow.
Pricing is organized around focused analytics packages. Ecommerce Analytics costs €12 per month and includes real-time transactions, shopping cart analytics, customer segmentation, sales, product and order analysis, plus email marketing features. Marketing Analytics for Business costs €15 per month and adds automated reports, unlimited dashboards, a white-label client portal and automated ChatGPT insights. Web Analytics costs €14 per month, with real-time dashboards, geo-location analytics, IP-to-business conversion, sales funnel analytics, page heatmaps, goals and revenue. PPC Data Analytics costs €20 per month and includes multi-channel PPC reporting, custom metrics and dimensions, advanced data transformations, Data Warehouse access and Google Sheets export. Marketing Analytics for Agencies costs €25 per month and adds B2B lead generation and SEO rank tracking to the business package. Annual subscriptions are advertised with a 30% discount.
The platform’s ecosystem is a major part of its value. Integrations include Google Analytics 4, Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Criteo, HubSpot CRM, Salesforce, Stripe, WooCommerce, Shopify, Mailchimp, ActiveCampaign, Google Sheets and Google BigQuery. Exports to Google Sheets, BigQuery and Looker support downstream reporting, while AI-assisted trend detection and insights add interpretation to the dashboards. Octoboard suits agencies and teams prioritizing cross-channel visibility, client presentation and scheduled distribution. Organizations that need deeper attribution analysis or a platform beyond web reporting should consider a more specialized alternative.
Octoboard pros and cons
- Where it wins
- Free plan plus paid options from €12 per month
- White-label portals, embedded dashboards and scheduled reports
- Cross-channel PPC, SEO, CRM and ecommerce analytics in one platform
- Where it doesn't
- Attribution analysis is less deep than its reporting coverage
- Historical retention depends on the connected data source
- Available as a web platform rather than across multiple platform types
Octoboard fact sheet, pricing and score →
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