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NOW

Paid#13 of 37 in Live TV Streaming ServicesVideo Streaming Services

NOW: A flexible route to Sky Sports and entertainment, with membership-specific limits to weigh. Ranked #13 of 37 in Live TV Streaming Services by our editors (6.6/10); pricing: From £4.99/mo; best for viewers seeking Sky Sports or entertainment memberships.

6.6/10Editor score

Visit NOW

NOW6.6 Visit NOW

At a glance

Editor score
6.6 / 10
Pricing
From £4.99/mo
Best for
Viewers seeking Sky Sports or entertainment memberships
Free plan
No
Facts checked
2 Oct 2026

Where it wins
- Sports memberships stream all 12 Sky Sports channels and live streams
- Pause and rewind live TV on supported devices
- Profiles, PINs and parental controls support shared viewing
Where it doesn't
- £4.99 starting price is for Entertainment, not a Sports membership
- Sports Month Membership costs £34.99 per month
- Simultaneous streams start at one; more require optional Boost add-ons

Our verdict on NOW

NOW is a UK streaming TV service from Sky UK, built around separate Entertainment, Cinema and Sports memberships rather than one all-inclusive subscription. It suits viewers who want live Sky Sports or Sky entertainment channels alongside on-demand shows, box sets, movies and selected sports streams. Sports is available by the day or month, while Entertainment includes live Sky channels. The service runs on web, Windows, macOS, iOS and Android, as well as supported televisions and streaming devices; availability of features depends on membership and device.

The published prices need to be read by membership, not as a single entry point. The £4.99 per month starting price applies to Entertainment with a six-month minimum term, not to Sports. Sports Day Membership is £14.99 as a one-time purchase, and Sports Month Membership is £34.99 per month; both include access to all 12 Sky Sports channels and live streams. That distinction matters for sports-focused viewers comparing costs. Optional Boost and Ultra Boost add-ons provide higher quality and more simultaneous streams, while the baseline simultaneous stream count is one.

Viewing controls and household features give NOW a broader role than a straight sports feed: on supported devices, viewers can pause and rewind live TV, download selected shows, movies and sports for offline viewing, and use profiles, profile PINs and parental controls. Buyers mainly seeking Sky Sports or live Sky entertainment can match a membership to that aim, and the day option gives sports viewers a shorter commitment than the monthly option. Those who need several streams or want the lowest monthly price to include sports should compare the relevant membership and add-on costs carefully; the entry price alone does not describe the cost of Sports.

NOW pricing

Plans From £4.99/moPaid No free plan — trial or paid only. Prices re-checked Oct 2026.

See plans on nowtv.com

All 2 NOW plans and prices →

NOW fact sheet

Free plan	No
Paid from	Not verified
Included channels	Not verified
DVR storage	Not verified
Simultaneous streams	1
Local channels	Not verified
Sports focus	Sports-focused
Supported platforms	TV devices, computers, tablets, smartphones
Deployment	Cloud, Mobile
Platforms	Web, Windows, macOS, iOS, Android
Support	Docs
Built for	Solo, Small business (editorial estimate)
Pricing	From £4.99/mo (source)
Website	nowtv.com
Facts checked	2 Oct 2026

Alternatives to NOW

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Featured on iTechGuides

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Guides on live TV streaming services

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 3 Oct 2026 · How we research and update