Notifly review
A hosted notification service with visual workflows and broad provider choice.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Notifly is hosted notification infrastructure for product teams that need to coordinate messages across email, SMS, push, in-app and chat. A REST API and visual multi-step workflow editor support channel routing, topics, digests, throttling, translations and per-user preferences. Its embeddable real-time inbox is another option for product teams bringing notifications into their own applications. Teams that want to choose providers and control delivery workflows from one service are the clearest fit; a team seeking a single-channel sending tool may find this breadth unnecessary.
Provider choice is a central strength: the service supports 70+ integrations and lets customers connect their own credentials. Named options include SendGrid, Twilio, FCM, APNs, Expo, OneSignal, Slack, Discord, Microsoft Teams, Telegram, WhatsApp Business and Mattermost. Notifly operates the API, workers, queues, websockets and datastores, while delivery charges are paid directly to the connected providers. The service is cloud-based, with web and API access. This model suits teams that want managed infrastructure but prefer to select providers; it also means budgeting for provider charges separately from the subscription.
The Free plan costs $0 per month and includes all 70+ providers, five channels, the workflow editor, unlimited subscribers and community support. Pro is $19 per month, with branding removal, 7-day activity-feed retention and priority email support; it has a 14-day free trial. Team costs $149 per month and adds role-based access, translations, custom environments and webhooks, plus unlimited members and workflows. Enterprise includes SSO (SAML/OIDC), SCIM, custom feed retention and priority Slack and email support. Free is a practical starting point for evaluating the workflow model, while teams needing access controls or longer-term organizational features should compare paid tiers. Enterprise security and team controls make it relevant to larger organizations, but simpler notification needs may call for a narrower service.
Notifly pros and cons
- Where it wins
- Routes email, SMS, push, in-app and chat through one service.
- Offers a visual multi-step editor, digests, throttling and preferences.
- Free plan includes 70+ providers, five channels and unlimited subscribers.
- Where it doesn't
- Free plan retains Notifly branding and has community support.
- Pro activity-feed retention is limited to 7 days.
- Provider delivery costs are paid separately to connected providers.
Notifly fact sheet, pricing and score →
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