Not Just Analytics

At a glance

• Editor score
  3.0 / 10
• Pricing
  Paid
• Best for
  Agencies benchmarking Instagram accounts
• Free plan
  No
• Facts checked
  28 Sep 2026

• Where it wins

  • Detailed profile, competitor, influencer and hashtag analysis
  • Branded reports and client-profile sharing support agency work
  • QGino generates content ideas and editorial plans from profile data

• Where it doesn't

  • Paid-only service with no free plan
  • Web-only analytics focused on insight rather than publishing or integrations
  • Profile capacity and historical insights increase only on higher tiers

Our verdict on Not Just Analytics

Not Just Analytics is a cloud Instagram analytics service for creators, brands, influencers, social-media managers and agencies. It combines profile check-ups, personalized recommendations, competitor and influencer analysis, engagement-rate comparisons, follower-growth history, hashtag analysis and Reels metrics. QGino adds AI-generated content ideas and editorial plans based on profile data. The product is especially suited to teams that need a structured view of several Instagram accounts and a way to turn account data into client-facing guidance.

It is a paid service with no free plan. The Light annual plan costs €90 per year and covers analysis and advice for one profile, profile tips and one co-worker. Standard annual costs €290 per year, supports up to five profiles, includes up to three months of business insights and adds automatic reports with your logo. Pro annual costs €890 per year, covers up to 20 profiles, extends business insights to 12 months, supports client-profile connections and allows sharing with two co-workers. Annual pricing is subject to VAT.

The main strength is analytical breadth: agencies can compare profiles, track growth over time, study engagement rates without a stated usage cap, review Reels leaders and organize competitor lists. Branded reports and client-profile management make the higher tiers more practical for recurring account reviews. The trade-off is focus. Not Just Analytics runs on the web and provides chat support, but it is designed for measurement, recommendations and reporting rather than content publishing or integrations. Choose it when Instagram benchmarking and reporting are central; choose another tool when scheduling, publishing workflows or a broader connected marketing stack matter more.

Your product? Our editors can test Not Just Analytics in depth and publish a review, labelled as paid · from $149/mo →

Not Just Analytics pricing

All 6 Not Just Analytics plans and prices →

Not Just Analytics fact sheet

Alternatives to Not Just Analytics

• MAMeta Ads ManagerA free-to-access workspace for building and optimizing paid Instagram and Meta campaigns.9.4
• LaterA visual social manager with scheduling, analytics, collaboration and inbox tools.9.2
• BufferA low-cost scheduler with inbox, analytics, AI assistance, and multi-network coverage.9.0

See all Not Just Analytics alternatives →

Featured on iTechGuides

Not Just Analytics is listed in our Instagram Marketing Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 29 Oct 2026 · How we research and update