Not Just Analytics review
A broad Instagram intelligence suite for agencies, without publishing or integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Not Just Analytics is a cloud Instagram analytics service for creators, brands, influencers, social-media managers and agencies. It combines profile check-ups, personalized recommendations, competitor and influencer analysis, engagement-rate comparisons, follower-growth history, hashtag analysis and Reels metrics. QGino adds AI-generated content ideas and editorial plans based on profile data. The product is especially suited to teams that need a structured view of several Instagram accounts and a way to turn account data into client-facing guidance.
It is a paid service with no free plan. The Light annual plan costs €90 per year and covers analysis and advice for one profile, profile tips and one co-worker. Standard annual costs €290 per year, supports up to five profiles, includes up to three months of business insights and adds automatic reports with your logo. Pro annual costs €890 per year, covers up to 20 profiles, extends business insights to 12 months, supports client-profile connections and allows sharing with two co-workers. Annual pricing is subject to VAT.
The main strength is analytical breadth: agencies can compare profiles, track growth over time, study engagement rates without a stated usage cap, review Reels leaders and organize competitor lists. Branded reports and client-profile management make the higher tiers more practical for recurring account reviews. The trade-off is focus. Not Just Analytics runs on the web and provides chat support, but it is designed for measurement, recommendations and reporting rather than content publishing or integrations. Choose it when Instagram benchmarking and reporting are central; choose another tool when scheduling, publishing workflows or a broader connected marketing stack matter more.
Not Just Analytics pros and cons
- Where it wins
- Detailed profile, competitor, influencer and hashtag analysis
- Branded reports and client-profile sharing support agency work
- QGino generates content ideas and editorial plans from profile data
- Where it doesn't
- Paid-only service with no free plan
- Web-only analytics focused on insight rather than publishing or integrations
- Profile capacity and historical insights increase only on higher tiers
Not Just Analytics fact sheet, pricing and score →
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