NOC DNS Proximity Routing review

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

NOC DNS Proximity Routing directs DNS queries to endpoints based on requester location or measured network latency. It is suited to teams that need geographic steering, latency-based selection, or both, with configuration available through the NOC dashboard or REST API. Geographic rules can target a continent, country, or sub-national region; a default endpoint handles unmatched regions. The service is part of NOC's authoritative DNS and wider website performance and security platform, so it may suit teams already considering that broader offering as well as those seeking proximity routing.

According to the vendor's pricing page, the Pay As You Go plan costs $5 per site per month and includes CDN, WAF, DNS, and Monitoring. The pricing information describes this as the platform price, including hosted DNS, rather than a separate charge for proximity routing. A 14-day free trial is available, and no card is required. The published plan highlights do not specify a separate proximity-routing tier, so buyers comparing DNS steering costs should distinguish the overall site price from any assumptions about individual features.

Routing combines location and measured latency with weighted traffic distribution, endpoint health checks, and a default fallback. NOC documents proximity routing and smart routing as features that can be combined: health checks can remove unhealthy endpoints from routing decisions, while smart routing supports automatic DNS failover. That makes it a practical fit for small teams looking for core steering and fallback in one service. Teams needing a broad set of DNS capabilities or a clearly detailed integration ecosystem may prefer to compare alternatives; the least expensive plan's health-check region count and steering-rule limit are not specified in the published details.

NOC DNS Proximity Routing pros and cons

• Where it wins
  • Routes by continent, country, or sub-national region
  • Uses multi-location latency measurements to select endpoints
  • Health checks, weighted routing, and automatic DNS failover
• Where it doesn't
  • The $5 monthly price covers NOC's platform, not a separate routing price
  • The least expensive plan's health-check region count is unspecified
  • Few supplied integrations or other DNS capabilities

NOC DNS Proximity Routing fact sheet, pricing and score →

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 29 Oct 2026 · How we research and update