Naimi Digital Product Passport
Naimi Digital Product Passport: A focused passport platform for item-level identity, verification, recalls, and regulatory data. Ranked #27 of 28 in Product Serialization Software by our editors (6.1/10); pricing: Pricing on request; best for brands building digital product passports.
At a glance
- Editor score6.1 / 10
- PricingPricing on request
- Best forBrands building digital product passports
- Serialization levelsItem
- Facts checked22 Sep 2026
Where it wins
- Cryptographic QR-code and NFC identities with cloned-code detection
- Lifecycle tracking covers sale, resale, recall, and end of life
- Exports and data support SCIP, DoC, GS1, EPCIS, and W3C standards
Where it doesn't
- Pricing requires a sales conversation rather than published plan tiers
- Web platform only
- Does not provide verified aggregation or API access
Our verdict on Naimi Digital Product Passport
Naimi Digital Product Passport provides digital product passport infrastructure for brands and manufacturers, with particular relevance to fashion, luxury, and manufacturing. Each item can receive a cryptographically unique QR code or NFC identity linked to a passport page. Those pages can include composition, care, carbon footprint, hardware, and packaging data, while ownership registration supports first-party customer capture. It is best suited to organizations building item-level product identity and lifecycle visibility rather than broad serialization workflows.
The strongest part of Naimi’s scope is its combination of verification, lifecycle events, and recall handling. Real-time scan verification includes cloned-code and location anomaly detection. Lifecycle tracking covers first sale, resale, recall, and end of life, with recall notifications available at item, lot, and variant levels. Product completeness scoring and mandatory-field alerts can help teams identify incomplete records. The platform also supports machine-readable product data through GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials, with ERP systems listed as an integration area.
Regulatory workflows are another clear fit. Naimi provides automatic SCIP and Declaration of Conformity exports, alongside data categories for product composition and environmental information. The published positioning is narrower where verified aggregation and API access are required, so organizations looking for those capabilities should consider another option. Pricing is handled through contact with sales rather than public plan tiers, and the service is available on the web. Naimi states that the service can be operational in 90 days, making it a candidate for brands planning a defined passport rollout with standards-based data and targeted recall support.
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Naimi Digital Product Passport pricing
Naimi Digital Product Passport fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Serialization levels | Item |
| Aggregation support | Not verified |
| Serial verification | Yes |
| Chain of custody | Yes |
| Regulatory reporting | Yes |
| API access | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: GS1 Digital Link, EPCIS 2.0, W3C verifiable credentials, ERP systems |
| Pricing | Pricing on request |
| Website | naimi.it |
| Facts checked | 22 Sep 2026 |
Naimi Digital Product Passport integrations
Naimi Digital Product Passport lists 4 integrations on its own site.
- GS1 Digital Link
- EPCIS 2.0
- W3C verifiable credentials
- ERP systems
Alternatives to Naimi Digital Product Passport
- TraceLink SerializationA broad enterprise platform for pharmaceutical serialization, aggregation, and compliance.9.4
- Antares Vision DIAMINDA broad serialization and inspection ecosystem for complex, high-volume manufacturing.9.3
- SEA Vision Track & TraceA broad web-based track-and-trace portfolio for regulated packaging operations.9.1
See all Naimi Digital Product Passport alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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