MyTraffic review
Maps footfall, catchments and market data for location decisions, starting at €249 per month.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MyTraffic’s Gini is a cloud location-intelligence product for organizations making decisions about physical places. Guided workflows support site selection, territory planning and market analysis, while map-based exploration helps teams examine catchments, footfall, vehicle traffic, visitor profiles and sociodemographic data. Retailers, franchise operators, real-estate professionals, grocery businesses and public-sector teams are among the audiences the product is positioned to serve. It is suited to teams that need to compare locations using more than a map, but less so to buyers seeking a free entry tier or a lightweight tool focused on a single task.
The published plans show Tiny at €249 per month, with one seat, five conversations per month, one country of choice, five monthly PDF, CSV or XLS exports, and 10 GB of storage. Tiny also includes all workflows and insights. Plus adds unlimited conversations, coverage in up to 18 countries, Map Explore Mode, revenue forecasting models, shared projects, custom templates and unlimited exports. Both plans are presented with workflows and insights, but the available plan information does not provide a separate Plus price. Buyers should compare the value of Tiny’s limited seat and usage allowances against the broader collaboration and coverage in Plus before choosing.
Beyond mapping and catchment analysis, MyTraffic brings together visitor and traffic insights, market-share and competitor benchmarking, forecasting, reports, dashboards, alerts and exports. Teams can add their own data through direct inputs or API connections; the platform is available via web and API. That combination makes it relevant where analysts need to connect market context with location performance and communicate findings through reports. Its trade-off is the paid starting point and Tiny’s monthly conversation and export caps. Small teams can begin with a defined geography and workflow, while teams requiring wider country coverage or shared projects should look at Plus; buyers who do not need location-based market analysis should choose a narrower tool.
MyTraffic pros and cons
- Where it wins
- Guided workflows cover site selection, territory planning and market analysis
- Combines catchment, footfall, vehicle traffic and demographic insights
- Forecasting, competitor benchmarking and API-connected data support planning
- Where it doesn't
- Tiny limits users to one seat and five monthly conversations
- Tiny includes only five monthly exports
- No free plan; starting price is €249 per month
MyTraffic fact sheet, pricing and score →
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