Mouseflow review
A broad, privacy-aware behavior analytics platform with a free starting point.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Mouseflow is a web-based behavior analytics platform for marketing, conversion rate optimization, UX, product, and analytics teams. It captures website interactions and organizes them into session replays, heatmaps, funnels, journey analytics, form analytics, friction detection, feedback surveys, and NPS. Its heatmap coverage includes click, scroll, movement, attention, geo, interactive, and friction views, giving teams several ways to investigate how visitors move through a site. Privacy controls and sensitive-data masking make it suited to teams that need behavior analysis with privacy considerations.
The plan structure gives smaller teams a low-commitment entry point. Free includes 500 monthly sessions, one website project, and one month of data retention. Essential costs 25 per month and raises the allowance to 5,000 monthly sessions with three months of retention. Advanced costs 109 per month for 25,000 monthly sessions, two website projects, and six months of retention. Premium costs 319 per month for 100,000 monthly sessions, five website projects, and 12 months of retention. Enterprise offers custom sessions and retention with contact-sales pricing, while a 14-day full-feature trial is also available.
Mouseflow fits organizations that want more than basic click and scroll maps, particularly when replay, friction detection, forms, funnels, and feedback need to work together. Integrations include Google Analytics, Google Tag Manager, Adobe Analytics, Shopify, WooCommerce, HubSpot, Intercom, Optimizely, Slack, and Microsoft Teams. REST API access, data exports, filtering, and segmentation support broader analysis workflows. Teams with modest traffic can start on Free, while larger multi-site programs should review project limits, session allowances, and retention needs before choosing a paid tier. Buyers seeking only lightweight heatmaps may find this wider feature set more than they need.
Mouseflow pros and cons
- Where it wins
- Seven heatmap types cover clicks, scrolls, movement, and attention.
- Replay, funnels, forms, feedback, and friction detection share one platform.
- Privacy controls, masking, exports, and many analytics integrations.
- Where it doesn't
- The Free plan is limited to 500 monthly sessions.
- Essential supports one website project and three months of retention.
- Enterprise pricing requires contacting sales for custom sessions and retention.
Mouseflow fact sheet, pricing and score →
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