MixedMetrics review
A focused web dashboard for combining marketing spend, revenue, and attribution views.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MixedMetrics is a web-based marketing analytics dashboard for growth teams, agencies, and ecommerce businesses. It combines advertising spend, ecommerce revenue, analytics, and billing data through read-only connectors, then presents blended CAC, LTV:CAC, ROAS, MER, LTV, and revenue-by-channel views. Its focus is cross-channel performance rather than a broad marketing operations suite, with spend-versus-revenue analysis, pipeline tracking, CRM reporting, and lightweight attribution reconciliation included in the product scope.
The published monthly plans start with Starter at $79 per month, including up to 5 connected sources, core blended metric tiles, revenue by channel, 1 dashboard, weekly email reports, and read-only connectors. Growth costs $199 per month and adds up to 15 sources, AI insights, leak alerts, unlimited dashboards, Slack and scheduled reports, and 3 seats. Scale costs $449 per month with unlimited sources, client workspaces, white-label reports, advanced attribution-lite, 10 seats, and priority support. Enterprise adds SSO and provisioning, custom connectors, data residency options, security review and DPA, multi-brand workspaces, and dedicated support and onboarding.
Its integration set covers GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, HubSpot, and Slack, making it suitable for teams that need one view across paid media, commerce, analytics, billing, CRM, and reporting workflows. Data refresh is real-time, while higher tiers provide configurable and unlimited dashboards plus client-facing reporting features. MixedMetrics fits teams whose decisions center on blended acquisition efficiency and channel economics. Teams needing a free entry point, direct write access through connectors, or broader functionality beyond marketing performance analysis should consider another product.
MixedMetrics pros and cons
- Where it wins
- Blends CAC, LTV:CAC, ROAS, MER, and LTV metrics
- Connects advertising, ecommerce, analytics, and billing sources
- Adds AI insights, leak alerts, and scheduled Slack reports
- Where it doesn't
- No free plan; paid plans start at $79 per month
- Starter is limited to 5 sources and 1 dashboard
- Read-only connectors limit direct data changes
MixedMetrics fact sheet, pricing and score →
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