Mida
Mida: A flexible personalization suite with a generous free Sandbox and paid growth features. Ranked #2 of 30 in Website Personalization Software by our editors (9.2/10); pricing: Free plan · 15-day trial; best for teams wanting free personalization experimentation.
At a glance
- Editor score9.2 / 10
- PricingFree plan · 15-day trial
- Best forTeams wanting free personalization experimentation
- Free planYes
- Paid from$299/mo
- Audience targetingYes
- Facts checked20 Sep 2026
Where it wins
- Free Sandbox includes 100,000 monthly tested users
- Visual editor supports no-code personalization and variant changes
- Broad analytics integrations plus A/B and split-URL testing
Where it doesn't
- Sandbox retains data for 60 days
- Growth starts at $299/month billed annually
- SAML and dedicated support are limited to Enterprise
Our verdict on Mida
Mida is a website personalization and experimentation platform for marketers, growth teams, agencies, and businesses focused on website conversion. Its targeting can use traffic source, campaign, URL, device, geography, cookies, segments, and behavior. Teams can personalize headlines, CTAs, offers, banners, images, and page sections through a visual editor, then measure outcomes with conversion goals covering clicks, forms, page visits, revenue, and custom events. The product also supports AI-assisted content creation, feature flags, and server-side experimentation across web, API, iOS, and Android.
The pricing structure makes Mida approachable for experimentation teams. Sandbox is free, has no time limit, requires no credit card, and includes 100,000 monthly tested users, 50,000 daily tracked events, 60 days of data retention, and 30 MidaGX AI credits each month. Growth costs $299 per month when billed annually and adds unlimited event tracking, unlimited data retention, unlimited variants, tests, and goals, advanced targeting rules, full third-party integrations, and live chat support. Enterprise adds unlimited monthly tested users, SAML single sign-on, a service level agreement, a dedicated CRO consultant, a dedicated customer success manager, and priority support.
Mida’s strongest fit is a team that wants visual personalization alongside structured experimentation and an analytics-friendly workflow. Integrations include Google Analytics 4, Google Tag Manager, Segment, Mixpanel, Amplitude, PostHog, HubSpot, Microsoft Clarity, Hotjar, and webhooks, giving teams several ways to connect exposure and conversion data. The product is less suited to organizations that need enterprise identity controls or dedicated service at lower tiers, since those capabilities are grouped under Enterprise. Choose Mida for free experimentation or a broad testing toolkit; consider alternatives if your priority is a narrower, simpler personalization workflow.
Your product? Our editors can test Mida in depth and publish a review, labelled as paid · from $149/mo →
Mida pricing
Mida fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $299/mo |
| Audience targeting | Yes |
| Real-time targeting | Yes |
| Web experimentation | Yes |
| Predictive personalization | Not verified |
| Visual editor | Yes |
| Web channel coverage | Web only |
| Free trial | 15 days |
| Deployment | Cloud, Self-hosted, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, SSO/SAML |
| Support | Email, Live chat, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 74+ integrations: Google Analytics 4, Google Tag Manager, Segment, Mixpanel, Amplitude, PostHog … See all → |
| Pricing | Free plan · 15-day trial (source) |
| Website | mida.so |
| Facts checked | 20 Sep 2026 |
Mida integrations
Mida lists 74+ integrations on its own site — the 10 named here are the ones its pages call out.
- Google Analytics 4
- Google Tag Manager
- Segment
- Mixpanel
- Amplitude
- PostHog
- HubSpot
- Microsoft Clarity
- Hotjar
- Webhooks
Alternatives to Mida
- PersonyzeA broad personalization suite with a free plan and clear paid capacity tiers.9.4
- AB TastyA broad experimentation suite for teams that need testing, targeting, and rollout controls.9.0
- Adobe TargetA broad Adobe-centered toolkit for testing, targeting, personalization, and feature rollouts.8.9
Mida vs the competition
- Mida vs Personyze
- Mida vs AB Tasty
- Mida vs Adobe Target
- Mida vs Optimizely Personalization
- Mida vs Monetate
- Mida vs VWO Personalize
Compare Mida with any tool side by side →
Also Ranked In
Mida is ranked in 2 of our directories.
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Mida is listed in our Website Personalization Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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