MARA review
A hospitality-focused platform combining AI replies, review analytics, surveys, and integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MARA is a cloud-based review management platform for independent hotels, hotel groups, and hospitality teams. It brings reviews from Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, and OpenTable into a centralized inbox. Its core use case is managing guest feedback at one property or across hotel operations, with AI-generated replies shaped by a trained brand voice, review monitoring alerts, surveys, widgets, and property-level analytics.
Pricing is structured around annual billing per property. Lite costs €70 per property per month and includes the AI Review Inbox, Brand Voice, Simple AI Review Analytics, AI Surveys, Review Widgets, and Basic AI Competitor Analytics. Core costs €130 and adds Advanced AI Review Analytics, Group Overview Insights, API and MCP access, and 500 AI replies per month. Intelligence costs €210 and adds the AI Research Assistant, Detailed AI Competitor Analytics, Unlimited API and MCP access, and 500 AI replies per month. There is no permanent free plan, while the product supports a documented free trial.
MARA’s strongest fit is hospitality teams that need review operations connected to a broader guest-feedback workflow. Surveys can route feedback toward reviews, while embeddable widgets extend review content to hotel websites. Integrations include PMS systems such as Mews, Apaleo, ibelsa, and Protel, alongside ticketing, API, and MCP connections. The platform is available on the web and through a Chrome extension. Hotels seeking AI-assisted responses, multi-source monitoring, and property or group insights should find the feature set aligned with their needs. Smaller properties that only need basic review tracking may find the per-property subscription harder to justify.
MARA pros and cons
- Where it wins
- Centralizes reviews from major hospitality and travel platforms
- Generates brand-voice replies with automation rules
- Combines analytics, surveys, widgets, and PMS integrations
- Where it doesn't
- Starts at €70 per property per month on annual billing
- Advanced capabilities require higher-priced plans
- Review distribution is centered on links, QR codes, and mailings
MARA fact sheet, pricing and score →
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