Maptive review
A broad mapping toolkit for CRM-connected territory and field operations teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Maptive is browser-based location intelligence software for individuals, sales teams, field operations, and enterprises. It turns spreadsheet and CRM data into interactive maps, with tools for drive-time analysis, radius mapping, territory creation, demographic overlays, route optimization, and map sharing. It is particularly suited to organizations that need to connect customer or prospect data with sales territories, service areas, market analysis, or field routes.
Pricing is organized around access duration, users, and plan capacity. The 45 Day Pass costs $250 one time for 45 days and includes one user, unlimited maps, all 60+ mapping tools, and phone, chat, and email support. Pro costs $1,250 per plan per year or $110 per plan per month, with one user, unlimited maps, API access, and all 60+ mapping tools. Team costs $2,500 per plan per year or $220 per plan per month, adding five users, map collaboration, and a dedicated success manager. Enterprise supports 10+ users and adds volume-based data capacity, a dedicated success manager, and white-glove onboarding. A 10-day free trial is available without a credit card, but there is no free plan.
Maptive fits teams already working in Salesforce, HubSpot, Zoho CRM, Pipedrive, Keap, or Google Sheets. Its supported data formats include CSV, XLS, XLSX, and Google Sheets, while REST API access and embedding extend its role beyond one-off map creation. The feature set is broad rather than narrowly focused: users can combine territory planning, census and demographic data, heat maps, bubble maps, color-coded maps, route directions, and exports in one web platform. Teams needing multiple users should look beyond the one-user entry options and compare the Team or Enterprise plans; solo users and small territory operations are the clearest fit.
Maptive pros and cons
- Where it wins
- Drive-time maps, territories, demographics, and route optimization
- Integrates with Salesforce, HubSpot, Zoho CRM, and Google Sheets
- Supports sharing, embedding, exports, and REST API access
- Where it doesn't
- The 45 Day Pass and Pro plans are limited to one user
- Team collaboration begins with the higher-priced Team plans
- The platform is web-only and has no free plan
Maptive fact sheet, pricing and score →
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