Maptitude review
A broad location-analysis suite for established teams that need desktop and online GIS.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Maptitude is mapping and geographic information system software for sales, marketing, operations, logistics, site selection, government organizations, analysts, and GIS professionals. It brings together geocoding, demographic and Census/ACS analysis, drive-time rings, route planning, territory creation and balancing, facility location, thematic mapping, and GIS data import. The product is available as offline Windows desktop software and as Maptitude Online, a browser-based service for uploading, analyzing, and sharing maps.
Pricing is organized around four plans. Maptitude Desktop Subscription costs $795 per user per year and includes offline desktop mapping and GIS, one country package, and phone and email support. Maptitude Desktop No Subscription costs $1,095 per user and includes a 10-year license, offline operation, and one country package. Maptitude Online costs $795 per user per year and includes browser-based mapping and GIS, 20 GB of storage, and 100,000 map loads. Maptitude Enterprise Subscription costs $1,095 per user per year and adds corporate deployment and packaging, with tiered pricing for larger deployments. A 30-day free trial is available.
Its main advantage is breadth: teams can move from demographic analysis to drive-time modeling, territory optimization, routing, market-area analysis, and map sharing in one product. Data connections span Excel, Access, SQL Server, Oracle, PostgreSQL, ODBC, Esri Shapefile, KML/KMZ, GeoJSON, MapPoint PTM, C#/.NET, Python, R, VBA/COM, and Bing. Offline processing suits desktop GIS work, while the online option supports browser access and collaboration. Maptitude fits established teams that need a wide location-analysis toolkit and can budget for per-user licensing. Smaller teams seeking a free product, or users needing a simple mapping tool rather than broad GIS and planning functions, should consider a narrower option.
Maptitude pros and cons
- Where it wins
- Combines drive-time, routing, territory, demographic, and facility analysis
- Supports offline desktop GIS plus browser-based mapping and collaboration
- Imports business and GIS data from Excel, databases, CAD, and spatial formats
- Where it doesn't
- No free plan is available
- Desktop plans include one country package
- Listed pricing is structured around individual users
Maptitude fact sheet, pricing and score →
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