Mako review
A free fitness CRM core with scheduling, billing, and retention signals.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Mako is a web-based CRM and business-management platform for fitness studios, gyms, wellness practices, salons, and other service businesses. It brings customer profiles, saved filters, configurable sales stages, class scheduling, memberships, credits, attendance, check-ins, bookings, payments, invoicing, recurring billing, team management, and retention workflows into one system. The free Pulse plan is suited to studios that want customer records, scheduling, memberships, attendance, bookings, payments, and retention intelligence without a subscription commitment.
The free plan’s clearest differentiator is its retention focus. Pulse provides observed attendance and rebooking signals, membership and historical revenue indicators, internal follow-up tasks, and privacy-safe benchmarks. These capabilities give teams a way to identify retention activity alongside everyday customer and booking management. Mako CRM adds all available product features, unlimited staff, one location, email and SMS workflow capacity, and 1,500 outbound US SMS segments per monthly usage cycle. Standard paid pricing is $159 per location per month, or $1,548 per location per year.
Mako fits studios that want scheduling, billing, customer management, and retention signals in a single web product. Its ecosystem includes Stripe, QuickBooks Online, and Google Calendar, while team scheduling, permissions, pay rates, and time-off management extend its operational coverage. The trade-off is narrower platform coverage and a location-based paid model, with the listed SMS allowance applying to the paid plan. Studios needing a free operational starting point should consider Pulse; businesses requiring broader platform reach or different workflow capacity should compare alternatives before choosing Mako CRM.
Mako pros and cons
- Where it wins
- Free Pulse plan includes customer records, scheduling, billing, and retention signals
- Combines sales pipeline, bookings, memberships, attendance, and payments
- Supports Stripe, QuickBooks Online, and Google Calendar integrations
- Where it doesn't
- Platform access is limited to the web
- Paid pricing is charged per location
- Paid plan includes 1,500 outbound US SMS segments per monthly cycle
Mako fact sheet, pricing and score →
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