MailerLite review
Affordable all-round email marketing with automation, testing, landing pages and ecommerce tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MailerLite is an email marketing platform for solopreneurs, creators, small businesses, agencies and larger organizations. It combines drag-and-drop campaign creation with subscriber management, segmentation, visual automation workflows, landing pages, websites, signup forms, pop-ups, analytics and integrations. Its scope also covers digital products, bookings and paid newsletters, giving creators and smaller businesses options beyond standard campaign sending. The web and API platform is positioned for teams that want email marketing and audience-growth tools in one service.
Pricing is accessible for smaller lists. The Free plan costs $0 per month and includes up to 250 subscribers, 2,500 monthly emails, 2 user seats, 3 automations, 1 landing page, 1 website and community support. Comfort costs $12 per month when billed monthly and adds 50 automations, 10 websites and landing pages, 3 user seats, email support and unlimited templates. Power costs $25 per month and adds unlimited monthly emails, users, automations and landing pages, plus 24/7 live chat and email support. Enterprise offers custom sending volume, a dedicated success manager and priority support for businesses with over 200,000 subscribers.
Its ecosystem is a strong fit for businesses connecting email with commerce, publishing and content tools. Integrations include Shopify, WooCommerce, Stripe, WordPress, Wix, Squarespace, Canva and Zapier, alongside Claude and ChatGPT. Email and landing-page A/B testing, conditional segmentation and campaign reporting support more structured optimization than a basic newsletter tool. MailerLite suits organizations that want broad marketing functionality at a low entry price. Businesses needing custom enterprise support may prefer the Enterprise plan, while teams that exceed the Free plan's audience or sending limits must move to a paid tier.
MailerLite pros and cons
- Where it wins
- Free plan includes automation, landing pages and 2,500 monthly emails
- Visual workflows, segmentation, A/B testing and reporting in one platform
- Integrates with Claude, ChatGPT, Shopify, WordPress, Zapier and 100 services
- Where it doesn't
- Free plan is limited to 250 subscribers and 2,500 monthly emails
- Comfort limits users to 50 automations and 10 websites or landing pages
- Enterprise pricing is custom and aimed at businesses over 200,000 subscribers
MailerLite fact sheet, pricing and score →
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