MacroFactor review
A paid tracker that adjusts calorie and macro targets using intake and weight trends.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MacroFactor is a subscription-based calorie and nutrition tracker for people who want to monitor food intake, weight, and nutrition goals. It is available on Android and iOS, and suits individuals looking for targets that respond to their logged intake and weight trends rather than a fixed calorie recommendation. The app tracks calories, macronutrients, and micronutrients, with options to log branded foods by barcode, search a verified database of more than 1.36 million entries, create foods and recipes, or use AI-assisted photo and meal-description logging.
Its defining feature is the feedback loop: MacroFactor estimates energy expenditure from logged calorie intake and weight trends, then updates calorie and macro targets through weekly check-ins. That makes it a fit for people willing to log consistently and review changing recommendations. It also tracks weight and other health measures, presents nutrition analytics, and exports nutrition and progress records to spreadsheets. Apple Health and Google Fit are listed integrations. The mobile-only focus and emphasis on ongoing food logging may be less suitable for someone seeking a desktop workflow or occasional meal logging.
According to the vendor's pricing page, the app has no ongoing free plan and offers a seven-day trial. The Monthly plan is a subscription; the listed longer options are $47.99 every six months and $71.99 per year, paid upfront for each stated period. Regional prices may differ. Support channels include email, community, and documentation. Choose MacroFactor if adaptive targets and nutrition analysis are central to your routine and you are comfortable with a paid subscription. If you need a lasting free tier or do not want to maintain food and weight logs, a different calorie counter may be a better fit.
MacroFactor pros and cons
- Where it wins
- Estimates energy expenditure from logged intake and weight trends
- Adjusts calorie and macro targets through weekly check-ins
- Logs foods by barcode, search, custom recipes, or AI-assisted entry
- Where it doesn't
- No ongoing free plan
- Six-month and yearly subscriptions are paid upfront
- Designed for mobile use rather than desktop tracking
MacroFactor fact sheet, pricing and score →
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