Luv
Luv: Personality-based matching and identity checks for singles focused on serious relationships. Ranked #8 of 25 in Dating Apps for Serious Relationships by our editors (6.6/10); pricing: Free plan; best for singles seeking values- and goal-aligned matches.
At a glance
- Editor score6.6 / 10
- PricingFree plan
- Best forSingles seeking values- and goal-aligned matches
- Free planYes
- Compatibility methodAdvanced
- Facts checked29 Sep 2026
Where it wins
- Compatibility scoring matches on values, life goals, and lifestyle
- Selfie and ID checks support multi-step profile screening
- Daily recommendations and values-focused conversation prompts
Where it doesn't
- Premium filters and conversation starts require a paid tier
- Starting a conversation without a mutual match is a Premium feature
- In-app calls are available only after both people exchange a message
Our verdict on Luv
Luv is a matchmaking app and website from Matrimony.com Limited for singles seeking serious relationships and marriage, particularly urban Indians. It centers on personality-based compatibility, using values, life goals, and lifestyle to guide matching. The service also screens for serious relationship intent and offers curated daily recommendations, so it is aimed at people who prefer a focused set of profiles over a broad browsing experience.
Identity and profile controls are a notable part of the offer. Luv describes selfie and ID verification with multi-step screening, alongside profile visibility and privacy controls. Conversation prompts cover values, humor, and lifestyle, giving members specific topics to use when showing interest. In-app calls become available after both people have exchanged a message. These features suit singles who want identity checks and structured conversation cues, though calls are not an immediate option for new matches.
Luv is free to register, and the service is available on the web, iOS, and Android. Premium adds advanced filters for profession, lifestyle, religion, and income, increased profile visibility, and the option to start conversations without a mutual match. That makes the paid tier relevant to people who want more control over discovery or outreach; those content with daily recommendations and mutual-interest conversations can begin with free access. Singles looking for a serious, values-oriented matchmaking service may find its focus a fit, while people seeking a general-purpose dating platform may prefer an alternative.
Luv pricing
Luv fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Compatibility method | Advanced |
| Profile depth | Detailed |
| Identity verification | Yes |
| Relationship-intent settings | Yes |
| Daily likes limit | Not verified |
| In-app video chat | Not verified |
| Incognito mode | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | |
| Built for | Solo (editorial estimate) |
| Pricing | Free plan |
| Website | luv.com |
| Facts checked | 29 Sep 2026 |
Alternatives to Luv
- Shaadi.comA marriage-focused service with detailed profiles, verification and paid communication tools.8.9
- SingleMuslimDetailed marriage-focused search for Muslim singles, with unlimited messaging reserved for Gold.7.8
- Bharat MatrimonyA detailed matrimonial service pairing preference-based search with verified profiles and assisted matching.7.7
Luv vs the competition
- Luv vs Shaadi.com
- Luv vs SingleMuslim
- Luv vs Bharat Matrimony
- Luv vs Jeevansathi
- Luv vs be2
- Luv vs Anuroop Wiwaha
Compare Luv with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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