Head-to-head · Dating Apps for Serious Relationships
Shaadi.com vs Luv
Shaadi.com leads on 1 check, Luv on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreShaadi.com · 8.9/10
- Free planboth
- Most featuresShaadi.com · 3 of 4
Shaadi.com scores higher on our rubric for dating apps for serious relationships: 8.9 against 6.6 out of 10; our editors rank them #1 and #8.
On compatibility method, Luv gives you Advanced where Shaadi.com offers Basic. Shaadi.com offers in-app video chat; Luv doesn't publish it.
Shaadi.com is the better fit for matrimonial matching with detailed profiles and support. Luv is the better fit for singles seeking values- and goal-aligned matches.
- Shaadi.com fits best
Matrimonial matching with detailed profiles and support
- Luv fits best
Singles seeking values- and goal-aligned matches
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Side by side
| Feature | Shaadi.com 8.9/10 Visit ↗ | Luv 6.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 6.6 |
| Ranking | #1 in Dating Apps for Serious Relationships | #8 in Dating Apps for Serious Relationships |
| Best for | Matrimonial matching with detailed profiles and support | Singles seeking values- and goal-aligned matches |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Phone, Tickets · 24/7 | |
| Built for | Solo | Solo |
| Features Shaadi.com 3/4 · Luv 2/4 | ||
| Identity verification | ✓ | ✓ |
| Relationship-intent settings | ✓ | ✓ |
| In-app video chat | ✓ (best) | Not published |
| Incognito mode | Not published | Not published |
| Specs | ||
| Compatibility method | Basic | Advanced |
| Profile depth | Detailed | Detailed |
| Daily likes limit | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Shaadi.com is a marriage-oriented matchmaking service for people seeking a life partner. Members create matrimonial profiles with personal, family and interest information, define partner preferences, receive daily matches by email, and… Read the review → |
Luv is a matchmaking app and website from Matrimony.com Limited for singles seeking serious relationships and marriage, particularly urban Indians. It centers on personality-based compatibility, using values, life goals, and lifestyle to… Read the review → |
Strengths and trade-offs
Shaadi.com — where it wins
- Detailed personal, family and interest information in profiles
- Selfie verification adds a blue tick to matched profile photos
- Web, iOS and Android access with email, chat, phone and ticket support
Where it doesn't
- Chat, calls and contact details require Premium membership
- Compatibility method is basic rather than an advanced matching system
- Premium Plus promotion can add cost for profile placement and Spotlight
Luv — where it wins
- Compatibility scoring matches on values, life goals, and lifestyle
- Selfie and ID checks support multi-step profile screening
- Daily recommendations and values-focused conversation prompts
Where it doesn't
- Premium filters and conversation starts require a paid tier
- Starting a conversation without a mutual match is a Premium feature
- In-app calls are available only after both people exchange a message
- Shaadi.com8.9/10 · Free plan
A marriage-focused service with detailed profiles, verification and paid communication tools.
Visit Shaadi.comFull verdict → - Luv6.6/10 · Free plan
Personality-based matching and identity checks for singles focused on serious relationships.
Visit LuvFull verdict →
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All dating apps for serious relationships comparisons → · Full ranking →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update