Loox review
Loox pairs photo and video reviews with referrals, widgets, and channel syndication.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Loox is a product-review app for Shopify merchants who want customer photos and videos to feature alongside written feedback. It automates review requests by email, offers incentives for photo reviews, and lets stores display reviews in customizable widgets. Referrals, review importing, and syndication extend its scope beyond collecting and showing feedback, making it a fit for visual-first stores that also want review-driven referrals. Stores seeking a tool outside the Shopify context may find its stated focus less suitable.
Its feature set connects collection, presentation, and distribution. Merchants can import reviews from other apps or CSV files, then syndicate reviews to channels including Google Shopping, Shop, Meta Shops, and TikTok Shop. AI-assisted tools cover sorting, highlights, translations, replies, and review stories. Integrations also include Klaviyo, Omnisend, Shopify Flow, PageFly, AfterShip, and Smile. API access and event-driven webhooks support programmatic access to reviews, custom widgets, and headless storefronts. This breadth will matter most to stores that want reviews to serve multiple storefront and marketing workflows rather than remain on a product page.
The Beginner plan is free and includes review request emails, discounts for photo reviews, and multilingual support. Convert adds video reviews, Google Shopping, referrals, smart visual sorting, review highlights, and AI review stories. Unlimited adds unlimited review requests and referrals, along with priority support. Loox lists cloud deployment, email and chat support, documentation, and GDPR compliance. It is a stronger fit for merchants who value visual feedback and referrals enough to adopt a tier with those features; stores needing only basic written-review collection may not need its broader toolkit.
Loox pros and cons
- Where it wins
- Collects photo and video reviews through automated email requests.
- Imports reviews and displays them in customizable widgets.
- Adds referrals, AI tools, API access, and channel syndication.
- Where it doesn't
- The Beginner plan is limited to email requests and photo-review discounts.
- Video reviews, referrals, and Google Shopping are on the Convert plan.
- Unlimited requests and referrals require the Unlimited plan.
Loox fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update