LeadsRx review
A broad attribution toolkit for offline and digital teams, with a defined end date.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
LeadsRx is a marketing attribution platform for brands, agencies, and marketers that need to connect customer interactions with conversions across digital and offline channels. It supports digital ads, broadcast media, podcasts, OTT, direct mail, and in-person events through a Universal Conversion Tracking Pixel, offline uploads, offline conversion tracking, and customer journey analytics. Its strongest fit is for teams combining offline and digital touchpoints rather than organizations focused only on web advertising.
The product offers seven attribution models, including algorithmic multi-touch, giving marketing teams several ways to evaluate contribution across a customer path. ROAS and customer acquisition cost reporting add business-focused analysis, while journey analytics and path-to-purchase analysis help teams examine how touchpoints relate to conversions. The open API can support external data feeds and reporting, which suits organizations that need to connect attribution data with broader analytics workflows. Pricing is handled through contact-sales and demo requests, so buyers should expect a sales-led evaluation before selecting a plan.
LeadsRx connects with Google Ads, Facebook Ads, CallRail, WooCommerce, Google Tag Manager, Tableau, and Domo, and is available through the web and API. That combination covers advertising, call tracking, commerce, tagging, and reporting workflows, though teams with a wider integration requirement may prefer a platform with broader ecosystem coverage. A major consideration is its scheduled discontinuation after October 30, 2026. Teams needing attribution beyond that date should choose another platform, while teams evaluating a near-term project should weigh the available offline and digital analysis against the product's defined service end date.
LeadsRx pros and cons
- Where it wins
- Seven attribution models, including algorithmic multi-touch
- Tracks offline touchpoints and conversions alongside digital activity
- ROAS, CAC, journey analysis, and an open API support deeper reporting
- Where it doesn't
- Pricing requires a sales or demo request
- Integration coverage is narrower than some attribution platforms
- Scheduled for discontinuation after October 30, 2026
LeadsRx fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update