Koko Analytics review
A focused WordPress analytics plugin for privacy-conscious site owners.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Koko Analytics is an open-source WordPress plugin for measuring website traffic inside the WordPress administration area. It is designed for site owners who want visitor, pageview, popular-page and referrer reporting without sending analytics data to a separate hosted platform. The free core plugin covers basic WordPress dashboard analytics, while premium capabilities extend tracking and reporting for more advanced site measurement needs.
Its strongest fit is privacy-conscious WordPress publishing. The plugin stores analytics data on the site's own server and supports cookieless tracking. Available reporting includes traffic sources, custom events for links, forms and other actions, UTM campaigns, geography, browsers, operating systems and devices. Analytics data can be exported and imported, and scheduled email reports are available as a premium feature. The WordPress-only integration keeps the product focused, but it also limits its relevance for teams managing broader application or multi-platform analytics programs.
The published annual plans show a Single license at €59 per year for up to 1 site, a Multi license at €99 per year for up to 5 sites, and an Agency license at €249 per year for up to 25 sites. Each paid tier includes all premium features and priority support; licenses automatically renew. Koko Analytics suits WordPress owners, publishers and agencies that need straightforward, self-hosted measurement. Teams looking for documented conversion funnels, ecommerce tracking or a general analytics API should choose a broader analytics platform instead.
Koko Analytics pros and cons
- Where it wins
- Tracks visitors, pageviews, sources, events and UTM campaigns
- Keeps analytics data on the site's own server with cookieless tracking
- Offers a free core plugin plus annual multi-site Pro plans
- Where it doesn't
- Designed for WordPress rather than a broader platform ecosystem
- Does not provide documented funnels or ecommerce tracking
- No general analytics API is documented
Koko Analytics fact sheet, pricing and score →
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