Keyhole review
Keyhole combines social listening with profile, campaign, influencer, and competitor analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Keyhole brings social account analytics and social listening into a web-based platform for brands, marketers, agencies, and communications teams. It tracks profile performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors, and historical activity. Campaign and influencer measurement teams are a natural fit: they can look across account, topic, and competitor metrics, then share or export reports. It also offers email alerts and REST API access for teams that want reporting beyond the product’s dashboards.
The network coverage is relevant to teams working across major social platforms. Keyhole’s analytics pages document Facebook, Instagram, X, TikTok, LinkedIn, and YouTube, and those networks are also listed as integrations. Reporting options include PDF, Excel, and Google Sheets, while the plan highlights specifically call out PDF and XLS reports for Team. Historical data and backfill can add context to campaign analysis, and competitor benchmarking supports comparisons alongside account and audience measures. The distinction to keep in mind is that Keyhole’s current website says social listening is available on Muck Rack; its analytics pages continue to describe the six networks above.
The published plans show two tiers, with no public prices stated here. Team includes 10 profile analytics profiles, 5 listening topics, 10,000 listening posts, 3 users, and PDF and XLS reports. Enterprise raises those allowances to 15+ profiles, 15+ topics, 20,000 posts, and 10+ users, and adds influencer analysis, campaign metrics, competitor data, and benchmarking. A 14-day trial is available. Keyhole suits teams whose work centers on campaign and influencer measurement and who need structured exports or API access. Teams that need influencer and campaign metrics at the Team level, or want social listening presented within the same current offering, may prefer another option.
Keyhole pros and cons
- Where it wins
- Tracks hashtags, keywords, competitors, and audience demographics.
- Enterprise adds influencer analysis, campaign metrics, and competitor benchmarking.
- Exports reports to PDF, Excel, and Google Sheets, with REST API access.
- Where it doesn't
- Team is capped at 5 listening topics and 10,000 listening posts.
- Influencer analysis and campaign metrics appear only in Enterprise highlights.
- Social listening is available on Muck Rack, while analytics pages cover six networks.
Keyhole fact sheet, pricing and score →
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