justtrack review
Mobile attribution with detailed cohort revenue analysis, but paid tiers start at €800 monthly.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
justtrack is a gaming-focused mobile measurement and analytics platform for independent game studios. Its SDK and unified data layer bring together advertising attribution, in-app events, gameplay metrics, ad (IAA) revenue and in-app purchases. Teams can study retention and revenue by install cohort, compare segments, build funnels and analyze custom events across web, iOS and Android deployments.
Pricing is organized by monthly active users (MAU), with the displayed paid rates tied to annual commitments and billed monthly. The Free plan costs €0 per month, supports up to 10K MAU and includes every feature. Starter costs €800 per month for up to 200K MAU; Growth is €2,500 for up to 1M MAU; Scale is €8,000 for up to 5M MAU; Pro is €15,000 for up to 12M MAU; and Large is €25,000 for up to 25M MAU. These paid plans include all features. Enterprise covers 25M+ MAU with custom pricing. Month-to-month commitment carries a 20% premium, and the vendor may adjust pricing through its Monetisation Adjustment Factor.
The standout capability is the connection between cohort reporting and mobile monetization. justtrack can break out IAA ad revenue and in-app purchase revenue by cohort, then pair those views with retention, ROAS, LTV and revenue forecasting. Campaign automation, postbacks and ROAS optimization extend the analysis into acquisition workflows, while CSV and raw-data export, a Reporting API and Data Vault support downstream reporting. Studios that need attribution and retention analysis in one gaming-oriented system should consider justtrack. Teams seeking a lower-cost paid entry point or a plan without annual-commitment pricing should compare alternatives.
justtrack pros and cons
- Where it wins
- Retention and revenue cohorts connect attribution with monetization.
- Funnels, churn, KPIs and forecasting support game analysis.
- CSV/raw exports, Reporting API and Data Vault support data access.
- Where it doesn't
- Paid plans start at €800 per month with annual commitment.
- Free tier supports up to 10K MAU, limiting larger deployments.
- Month-to-month billing costs 20% more than annual commitment.
justtrack fact sheet, pricing and score →
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