JTL-Shop
JTL-Shop: A flexible multichannel shop platform for merchants already aligned with JTL-Wawi. Ranked #111 of 278 in Ecommerce Platforms by our editors (3.0/10); pricing: Free plan; best for german-speaking multichannel merchants.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forGerman-speaking multichannel merchants
- Free planYes
- Paid from€29/site/mo
- Hosting modelHosted
- Founded2008 · Germany
- Facts checked20 Sep 2026
Where it wins
- Free plan supports up to 500 items and 30+ marketplaces
- Centralizes products, inventory and sales through JTL-Wawi
- Supports extensions, digital downloads, warehouse and shipping workflows
Where it doesn't
- JTL Start is limited to 500 items per store
- Self-hosted deployment requires the customer's own web server
- Its strongest fit is a focused multichannel retail operation
Our verdict on JTL-Shop
JTL-Shop is ecommerce store software for retailers that want to run an online shop alongside JTL-Wawi merchandise management. It combines drag-and-drop storefront content design with central product, inventory and sales management. The platform supports payment providers, marketplace and multichannel selling, extensions, digital product downloads, warehouse operations, shipping labels and shipment tracking. It is particularly suited to German-speaking merchants managing several sales channels, catalog operations and fulfillment workflows from a connected retail setup.
Pricing ranges from a free Community Free Shop to paid professional editions. JTL Start costs €0 per month and supports up to 500 items plus 30+ marketplaces. JTL Advanced costs €99 per month for one professional shop, unlimited items and three POS terminal connections. JTL Pro costs €329 per month for three professional stores, voucher management and five POS terminal connections. JTL Enterprise supports unlimited professional stores and POS terminal connections and includes dedicated support. JTL-Shop hosting costs €29 per store per month, with the license, updates and backups included. The software can also be installed on the customer's own web server.
Its ecosystem covers PayPal, Klarna, Amazon Pay, Shopify, WooCommerce, Shopware, Amazon and eBay, while plugin support allows additional extensions. The Download module handles digital products, and JTL-Wawi provides the central merchandise-management connection. This makes JTL-Shop a practical choice for merchants whose operations depend on catalog control, inventory coordination, marketplaces, warehouses and shipping. Businesses that need a broader platform fit or a simpler standalone storefront may want to compare alternatives before choosing it. The free edition is a useful entry point, while hosted deployment reduces infrastructure responsibilities for stores that prefer JTL-managed hosting.
Your product? Our editors can test JTL-Shop in depth and publish a review, labelled as paid · from $149/mo →
JTL-Shop pricing
All 5 JTL-Shop plans and prices →
JTL-Shop fact sheet
| Free plan | Yes |
|---|---|
| Paid from | €29/site/mo |
| Hosting model | Hosted |
| Sales channels | Multichannel |
| Inventory locations | Not verified |
| Transaction fee | None |
| Abandoned cart recovery | No |
| App marketplace | Yes |
| Digital products | Yes |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: PayPal, Klarna, Amazon Pay, Shopify, WooCommerce, Shopware … |
| Pricing | Free plan (source) |
| Website | jtl-software.com |
| Facts checked | 20 Sep 2026 |
JTL-Shop integrations
JTL-Shop lists 8 integrations on its own site.
- PayPal
- Klarna
- Amazon Pay
- Shopify
- WooCommerce
- Shopware
- Amazon
- eBay
Alternatives to JTL-Shop
- ShopifyA broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.9.4
- WooCommerceA flexible, free core for WordPress stores that need customization and extensions.9.2
- BigCommerceBigCommerce combines hosted storefronts, omnichannel selling, APIs and headless commerce.9.1
See all JTL-Shop alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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