Jetpack Stats review
Straightforward WordPress analytics with useful content, campaign, and WooCommerce reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Jetpack Stats is a web analytics tool for WordPress site owners, bloggers, publishers, and online businesses. It focuses on traffic and content performance, with dashboards for visitors, views, top posts and pages, referrers, search terms, clicks, downloads, video plays, subscribers, locations, and campaign traffic. Stats is available through WordPress administration and Jetpack’s iOS and Android apps, making it a practical fit for teams already working in the WordPress ecosystem.
The plan structure suits different site types. Free covers personal sites with top posts and pages, referrer insights, GDPR compliance, full historical data, and no traffic limit. Name your price is also aimed at personal sites and includes priority support. Commercial Stats adds features such as UTM tracking, device statistics, region and city locations, and priority support; its published allowance starts at 10K site views per month. The pricing page displayed PLN 28.95 per month when billed yearly, with pricing varying by visitor region and currency.
Its main advantage is breadth within a WordPress-centered workflow. Jetpack Stats connects with WooCommerce for orders, refunds, shipping, and product trends, while CSV exports support further analysis. Jetpack Social and Jetpack Ads extend its ecosystem fit, and the WordPress.com REST API provides API access. It is less suitable for organizations that need verified funnels, session recording, or deeper event analytics. Choose it for clear, content-focused reporting with strong WordPress integration; consider a more specialized analytics platform when behavioral analysis is the priority.
Jetpack Stats pros and cons
- Where it wins
- Free plan includes top content, referrer insights, and GDPR compliance
- Tracks campaigns, devices, locations, downloads, video plays, and outbound clicks
- Works with WordPress, WooCommerce, Jetpack apps, and the WordPress.com REST API
- Where it doesn't
- Does not provide verified funnels, session recording, or deeper event analytics
- Commercial reporting uses monthly site-view tiers
- Raw logs are retained for 28 days, despite reports retaining full history
Jetpack Stats fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update