Jack The Butler
Jack The Butler: A free, self-hosted hotel chatbot that brings SMS into a broader guest inbox. Ranked #13 of 32 in SMS Chatbot Software by our editors (7.7/10); pricing: Free plan; best for self-hosted hospitality SMS automation.
At a glance
- Editor score7.7 / 10
- PricingFree plan
- Best forSelf-hosted hospitality SMS automation
- Free planYes
- Paid fromFree
- AI responsesYes
- Facts checked20 Sep 2026
Where it wins
- Free open-source plan with no per-message fees
- Unified inbox for SMS, WhatsApp, email, and web chat
- Knowledge-based AI, workflows, memory, and staff escalation
Where it doesn't
- Self-hosted deployment requires infrastructure management
- Hospitality focus limits use for general-purpose SMS teams
- Licensing should be verified before redistribution or hosted use
Our verdict on Jack The Butler
Jack The Butler is a free, open-source, self-hosted AI chatbot for hotels and hospitality businesses. It combines two-way SMS with WhatsApp, email, and web chat in a unified inbox, then uses property knowledge to generate guest responses. The product also supports guest memory, automated escalation, task creation, staff notifications, analytics, and workflow automations. It is suited to hospitality teams that want control over deployment and communication data, rather than a general-purpose SMS chatbot for unrelated industries.
Its strongest feature is the combination of hospitality context and channel coverage. A property can organize information in a knowledge base, answer routine questions with Claude, GPT, Ollama, or local models, and escalate complex requests to staff. Workflow triggers, conditions, and actions extend the chatbot beyond simple replies, while REST API access and webhooks support custom connections. Integrations include Twilio, WhatsApp Business, SMTP/IMAP email, Cloudbeds, Mews, Opera, and Guesty, giving hotel operators several paths into their existing communication and property systems.
The Free plan costs $0 and includes self-hosted deployment, an open-source hotel chatbot, and no per-message fees. Deployment options include Docker, local installation, Railway, and Render, but self-hosting places infrastructure responsibility with the operator. Licensing also deserves attention: the project is described as MIT-licensed in one location, while its linked GitHub README states Elastic License 2.0. Hospitality teams seeking a configurable, cost-conscious SMS automation layer should consider Jack The Butler; teams wanting a broadly applicable hosted chatbot or a simpler setup may prefer an alternative.
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Jack The Butler pricing
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Jack The Butler fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| AI responses | Yes |
| Workflow builder | Yes |
| Two-way SMS | Yes |
| Message limit | Not verified |
| Interactive menus | Not verified |
| MMS support | Yes |
| API access | Yes |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 10 integrations: Twilio, WhatsApp Business, SMTP/IMAP email, OpenAI, Anthropic Claude, Ollama … |
| Pricing | Free plan (source) |
| Website | jackthebutler.com |
| Facts checked | 20 Sep 2026 |
Jack The Butler integrations
Jack The Butler lists 10 integrations on its own site.
- Twilio
- WhatsApp Business
- SMTP/IMAP email
- OpenAI
- Anthropic Claude
- Ollama
- Cloudbeds
- Mews
- Opera
- Guesty
Alternatives to Jack The Butler
- ConvoCoreA flexible SMS automation platform with AI conversations, workflows, campaigns, and API access.9.3
- AthenaTextA focused SMS automation platform with AI replies, routing, compliance controls, and team handoff.9.1
- BoeiBoei suits CRM-heavy teams that need SMS automation across a broad integration ecosystem.8.9
See all Jack The Butler alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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