Iterate
Iterate: A flexible survey toolkit with in-app targeting, branching, and unlimited responses. Ranked #64 of 131 in Survey Software by our editors (3.0/10); pricing: 14-day trial; best for product teams targeting in-app and website surveys.
At a glance
- Editor score3.0 / 10
- Pricing14-day trial
- Best forProduct teams targeting in-app and website surveys
- Free planNo
- Paid from$10/mo
- Logic branchingYes
- Facts checked23 Sep 2026
Where it wins
- Targets surveys by URL, user properties, actions, or events
- Supports branching, skip logic, and varied question types
- Unlimited surveys and responses across listed plans
Where it doesn't
- No free plan; Starter pricing scales with audience size
- Business starts at $150/month, above Starter's $10/month entry
- Enterprise pricing is custom rather than a listed monthly amount
Our verdict on Iterate
Iterate helps product, research, and lifecycle teams gather customer feedback through email, website, and native in-app surveys. Survey targeting by URL, user properties, actions, or events makes it suitable for teams seeking feedback in a particular product context. Its question options include NPS, CSAT, rating, ranking, matrix, and file upload, with branching and skip logic for shaping different respondent paths. It is a fit for teams that want to connect feedback collection with product research and lifecycle work, rather than run surveys as a standalone activity.
The plan structure is paid, with a 14-day trial and no free plan. According to the vendor's pricing information, Starter begins at $10 per month for individuals or small teams, while Business begins at $150 per month for companies scaling qualitative insights and research. Both prices vary with audience size, and both plans include unlimited surveys and responses. Business adds premium integrations. Enterprise offers custom plans for organizations with larger user bases, with priority support, custom contracts, enhanced security, and custom reporting. This makes the low Starter entry price useful, but teams should account for audience size when comparing costs.
Iterate's analysis and ecosystem are central to its appeal: response dashboards include tagging, filtering, and year-over-year analysis, while AI-assisted analysis helps with open-ended feedback. Data can move through the API, webhooks, or integrations such as Segment, Mixpanel, Braze, Shopify, and Zapier. Brand controls include logo, colors, and custom CSS. Choose Iterate when targeted product surveys and routing feedback into existing tools matter; organizations seeking a free plan or a fixed, audience-independent price should consider alternatives. Support channels include chat, email, and documentation, and listed compliance includes SOC 2, GDPR, and HIPAA.
Your product? Our editors can test Iterate in depth and publish a review, labelled as paid · from $149/mo →
Iterate pricing
All 3 Iterate plans and prices →
Iterate fact sheet
| Free plan | No |
|---|---|
| Paid from | $10/mo |
| Responses included | Not verified |
| Questions per survey | Not verified |
| Logic branching | Yes |
| Custom branding | Yes |
| Response analytics | Yes |
| API access | Yes |
| Respondent panel | No |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR, HIPAA |
| Support | Live chat, Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Airship, Braze, CleverTap, FullStory, Iterable, Klaviyo … See all → |
| Pricing | 14-day trial (source) |
| Website | iteratehq.com |
| Facts checked | 23 Sep 2026 |
Iterate integrations
Iterate lists 20 integrations on its own site.
- Airship
- Braze
- CleverTap
- FullStory
- Iterable
- Klaviyo
- Mixpanel
- MoEngage
- Segment
- Shopify
- Webhooks
- Zapier
- ActiveCampaign
- Campaign Monitor
- Constant Contact
- Drip
- HubSpot
- Mailchimp
- Salesforce Marketing Cloud
- Salesforce Pardot
See all Iterate integrations →
Alternatives to Iterate
- SurveyMonkeyA broad survey platform combining branching, analytics, branding, integrations, and audience access.9.4
- QualtricsAdvanced survey research for teams that need logic, analysis, panels, and API access.9.3
- Zoho SurveyA low-cost survey platform with logic, offline collection, reporting, and Zoho integrations.9.1
See all Iterate alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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