Instamojo
Instamojo: Payment infrastructure with commerce tools for Indian sellers, marketplaces, and developers. Ranked #272 of 278 in Ecommerce Platforms by our editors (3.0/10); pricing: Free plan; best for indian merchants needing payment infrastructure.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forIndian merchants needing payment infrastructure
- Free planYes
- Paid from₹4,999/yr
- Facts checked20 Sep 2026
Where it wins
- Free payment links, pay buttons, and multiple payment modes
- APIs, SDKs, plugins, webhooks, and marketplace payouts
- Stores include products, carts, orders, discounts, and analytics
Where it doesn't
- Recurring payments are not supported
- Multi-currency payments are not supported
- Gateway transaction pricing is separate from subscription pricing
Our verdict on Instamojo
Instamojo is an India-focused payment gateway and commerce platform for small businesses, startups, independent online sellers, and marketplace operators. Its core tools cover payment links, embedded pay buttons, gateway APIs, platform plugins, SDKs, webhooks, refunds, hold-release flows, bulk payment requests, and payment analytics. It also offers online stores, landing pages, settlements, and marketplace payment splitting and payouts. Payment methods include UPI, debit and credit cards, net banking, wallets, EMI, pay later, NEFT, and bank transfer, with customers charged in INR.
The published plans span payment collection and storefront needs. Quick is free annually and includes unlimited payment links, multiple payment modes, an embeddable pay button, analytics, and Zapier integration. Smart costs ₹4,999 annually or ₹1,499 monthly and adds payment link expiry, discount codes, webhooks, buyer information collection, and custom link design. Lite is free annually with integrated payments, unlimited products, a shopping cart, and order management. Starter costs ₹6,999 annually and adds custom domain linking, premium themes, and removal of Instamojo branding. Growth costs ₹14,999 annually or ₹2,999 monthly, adding lower transaction fees, abandoned cart recovery, discount coupons, WhatsApp integration, and advanced analytics. Gateway transaction pricing is separate from these subscriptions.
For technical teams, Instamojo connects with WooCommerce, Magento, WordPress, CS-Cart, Drupal, WHMCS, and PrestaShop, alongside PHP, Python, Ruby, Java, C#, JavaScript, Android, and iOS support. It is available on web, iOS, Android, and through an API. The fit is strongest for Indian businesses that need payment infrastructure with optional storefront capabilities or marketplace flows. Businesses needing recurring payments or multi-currency payments should choose an alternative, while sellers focused on INR payments, payment links, integrations, and basic commerce operations can consider Instamojo.
Your product? Our editors can test Instamojo in depth and publish a review, labelled as paid · from $149/mo →
Instamojo pricing
All 5 Instamojo plans and prices →
Instamojo fact sheet
| Free plan | Yes |
|---|---|
| Paid from | ₹4,999/yr |
| Hosting model | Not verified |
| Sales channels | Not verified |
| Inventory locations | Not verified |
| Transaction fee | Not verified |
| Abandoned cart recovery | Not verified |
| App marketplace | Not verified |
| Digital products | Not verified |
| Money-back guarantee | 14 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | PCI DSS |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 18 integrations: WooCommerce, Magento, WordPress, PHP, Python, Ruby … See all → |
| Pricing | Free plan (source) |
| Website | instamojo.com |
| Facts checked | 20 Sep 2026 |
Instamojo integrations
Instamojo lists 18 integrations on its own site.
- WooCommerce
- Magento
- WordPress
- PHP
- Python
- Ruby
- Java
- C#
- JavaScript
- Android
- iOS
- CS-Cart
- Drupal
- WHMCS
- PrestaShop
- OpenCart
- Ionic
- Zapier
See all Instamojo integrations →
Alternatives to Instamojo
- ShopifyA broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.9.4
- WooCommerceA flexible, free core for WordPress stores that need customization and extensions.9.2
- BigCommerceBigCommerce combines hosted storefronts, omnichannel selling, APIs and headless commerce.9.1
See all Instamojo alternatives →
Also Ranked In
Instamojo is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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