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InOpinia IO

#36 of 57 in Marketing Research Software

InOpinia IO: A broad qualitative research suite combining communities, video sessions, transcription and AI analysis. Ranked #36 of 57 in Marketing Research Software by our editors (4.8/10); pricing: Pricing on request; best for online communities with rich qualitative activities.

4.8/10Editor score
InOpinia IO4.8 Visit InOpinia IO

At a glance

  • Editor score
    4.8 / 10
  • Pricing
    Pricing on request
  • Best for
    Online communities with rich qualitative activities
  • Analysis tools
    Advanced
  • Facts checked
    28 Sep 2026
  • Where it wins

    • Combines communities, diaries, heatmaps, video groups and forums
    • AI transcription, summaries, themes and respondent segmentation
    • Cross-project coding, filtering, comparison and report drafting
  • Where it doesn't

    • Pricing requires contacting sales rather than using self-serve plans
    • Web-only cloud deployment excludes desktop or on-premise operation
    • Email-centered support may not suit teams seeking live assistance

Our verdict on InOpinia IO

InOpinia IO is a cloud, web-based qualitative market-research platform that brings online communities, participant activities, video interviews and focus groups into one workspace. Researchers can run surveys, diaries, heatmaps, drawings, media activities and forums, while moderators manage invitations, groups and multilingual communication. The platform is aimed at market-research agencies, corporate insight teams, UX researchers, product managers, consultancies and academic researchers. Its company-size fit spans small, mid-market and enterprise teams, with a focus on projects that need qualitative depth alongside structured activities.

Pricing follows a contact-sales model, so prospective buyers request a demo or pricing information directly. InOpinia IO runs in the cloud through the web. Its named integrations are Zoom, Microsoft Teams, Facebook, YouTube, WhatsApp and Telegram, connecting meeting, social and messaging workflows. Email is the listed support channel. Teams should assess how these connections map to their recruitment, interviewing and communication processes before committing, particularly if they need a broader ecosystem than the listed services.

Analysis is a major strength. Recordings receive automatic speech-to-text synchronized with video, then AI tools can produce summaries, themes, respondent segments, quotations, interactive chats and custom questions. Researchers can code, search, compare and filter by participant segment across projects, then prepare reports, presentations, visual analytics and sentiment views. Communities also support AI-assisted moderation and multilingual communication, while video sessions add observer backrooms and breakout rooms. This breadth suits teams combining community, video and analysis work; buyers seeking a narrow survey tool, non-web deployment or support beyond email should look elsewhere.

InOpinia IO pricing

Plans Pricing on request No free plan — trial or paid only. Prices re-checked Sep 2026.
See plans on inopinia.com

InOpinia IO fact sheet

Free planNot verified
Paid fromNot verified
Response limitNot verified
Survey logicNot verified
Audience accessNot verified
Analysis toolsAdvanced
Data exportNot verified
Multilingual surveysYes
DeploymentCloud
PlatformsWeb
SupportEmail
Built forSmall business, Mid-market, Enterprise (editorial estimate)
Integrations6 integrations: Zoom, Microsoft Teams, Facebook, YouTube, WhatsApp, Telegram
PricingPricing on request
Websiteinopinia.com
Facts checked28 Sep 2026

InOpinia IO integrations

InOpinia IO lists 6 integrations on its own site.

  • Zoom
  • Microsoft Teams
  • Facebook
  • YouTube
  • WhatsApp
  • Telegram

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Featured on iTechGuides

Featured on iTechGuides — InOpinia IO 4.8/10

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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