InMobi Exchange review
An OpenRTB exchange for app bidding, with documented video, native, and banner formats.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
InMobi Exchange connects programmatic buyers and sellers, with a mobile-first focus and support for in-app advertising. It is aimed at publishers monetizing app inventory and buyers seeking access to that inventory, particularly mid-market and enterprise participants. The product is an exchange rather than a general-purpose ad-serving suite, so its fit is strongest when bidding and exchange access are central requirements.
OpenRTB is the documented route for DSP integration and bidding. The materials describe real-time bidding for app inventory and formats spanning video, native, and banner on iOS and Android. Recent release documentation covers campaign intent signals, content signals for deal targeting, and auction lifecycle events and callbacks. For iOS, listed capabilities include Custom Product Pages and SKOverlay support; video experiences include consecutive end cards. These details give technical teams specific integration and ad-experience areas to evaluate, though the product should not be confused with InMobi's separate mediation offering.
InMobi describes SDK access for iOS and Android, and the deployment model is cloud. Support channels include documentation and tickets. Pricing is handled through sales rather than a fixed, published subscription, so buyers should expect a sales conversation to assess commercial fit. Choose InMobi Exchange if your priority is app inventory bidding through an exchange and its documented OpenRTB workflow. If you need a broad ad-serving platform or mediation within the same product, this is a narrower fit and another product may suit better.
InMobi Exchange pros and cons
- Where it wins
- Supports real-time bidding for app inventory through OpenRTB
- Documents video, native, and banner ad formats on iOS and Android
- Includes auction callbacks, campaign signals, and content-based deal targeting
- Where it doesn't
- Exchange pricing is contact-sales rather than a published subscription
- It is an exchange, not a broad ad-serving platform
- Mediation is not part of the Exchange product
InMobi Exchange fact sheet, pricing and score →
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