iHeartMedia Advertising
iHeartMedia Advertising: Managed campaigns span broadcast and digital audio, with audience planning and measurement. Ranked #5 of 17 in Digital Audio Advertising Software by our editors (7.1/10); pricing: Pricing on request; best for brands seeking managed radio and digital audio reach.
At a glance
- Editor score7.1 / 10
- PricingPricing on request
- Best forBrands seeking managed radio and digital audio reach
- Free planNo
- Audio inventoryBoth
- Facts checked24 Sep 2026
Where it wins
- Plans local and national campaigns across radio, streaming and podcasts
- Uses audience segments and listening models to guide station and daypart selection
- Measures brand lift, conversions, store visits, sales lift and ROAS
Where it doesn't
- Buying is managed rather than fully self-serve
- Campaigns require contacting iHeartMedia to buy
- Planning and measurement options may require working with representatives
Our verdict on iHeartMedia Advertising
iHeartMedia Advertising gives brands and agencies access to broadcast radio, iHeartRadio streaming, podcasts and other media assets. Its managed campaigns can be local or national, and the product is aimed at advertisers seeking reach across traditional and digital audio rather than a self-serve buying experience. Campaign formats include radio spots, streaming audio ads, podcast host-read ads and endorsements.
Audience planning is a central capability. AudioGraph uses ID-based audience segments, first-party client data and identity-based audience intelligence, with predictive listening models intended to identify relevant stations and dayparts. Audience definitions extend across broadcast radio, streaming and podcasts. For programmatic workflows, the offering connects with The Trade Desk, DV360 and Amazon Ads; automated planning and transaction workflows support DSP access. Buyers looking for direct platform workflows should note that AudioGraph is described as a managed-service product, alongside documented programmatic inventory access.
Measurement covers brand lift—including awareness, affinity, consideration, purchase intent and recall—as well as web activity, online conversions, app downloads, store visits, sales lift and ROAS. Third-party partners include Magellan AI, PlaceIQ and GroundTruth, and performance signals can inform in-flight optimization. The buying model calls for contacting iHeartMedia, so advertisers who want representative-led planning and a range of audio formats may find the fit more natural than teams seeking transparent self-serve purchasing. It is worth considering for brands that value cross-channel audio reach and measurement; buyers who need to set up campaigns entirely on their own should look elsewhere.
iHeartMedia Advertising pricing
iHeartMedia Advertising fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Audio inventory | Both |
| Buying method | Managed |
| Targeting options | ID-based audience segments; first-party client data; identity-based audience intelligence; predictive listening models for station and daypart selection |
| Measurement features | Brand lift; web visits and online conversions; app downloads and leads; store visitation lift; retail and CPG sales lift; ROAS; reach and frequency; in-flight optimization |
| Supported ad formats | Radio spots; streaming audio ads; podcast host-read ads; podcast endorsements; sponsorships |
| Minimum campaign spend | Not verified |
| Support | Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: The Trade Desk, DV360, Amazon Ads, Magellan AI, PlaceIQ, GroundTruth |
| Pricing | Pricing on request |
| Website | iheartmedia.com |
| Facts checked | 24 Sep 2026 |
iHeartMedia Advertising integrations
iHeartMedia Advertising lists 6 integrations on its own site.
- The Trade Desk
- DV360
- Amazon Ads
- Magellan AI
- PlaceIQ
- GroundTruth
Alternatives to iHeartMedia Advertising
- AdsWizz PodWaveA programmatic podcast marketplace with detailed targeting and campaign controls.9.0
- AcastAcast combines podcast publishing, analytics, distribution, and creator monetization tools.8.2
- LibsynA long-running podcast host with automatic advertising and PodRoll, from $12 per month.7.7
See all iHeartMedia Advertising alternatives →
iHeartMedia Advertising vs the competition
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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