HYBE
HYBE: A managed or self-service DSP for app user acquisition and retargeting. Ranked #4 of 11 in Mobile Advertising Software by our editors (8.9/10); pricing: Pricing on request; best for managed UA and retargeting with creative services.
At a glance
- Editor score8.9 / 10
- PricingPricing on request
- Best forManaged UA and retargeting with creative services
- Free planNo
- Pricing modelCustom
- Founded2020 · Berlin, Germany
- Facts checked24 Sep 2026
Where it wins
- Combines user-acquisition and retargeting campaign management
- Optimizes audiences and bids with machine-learning tools
- Includes dynamic creative, fraud filtering, and Creative Studio services
Where it doesn't
- Pricing requires contacting sales for a demo
- Campaigns focus on mobile apps rather than broader ad formats
- Managed-service delivery may not suit teams seeking only self-service
Our verdict on HYBE
HYBE is a programmatic demand-side platform for app developers running mobile user-acquisition and retargeting campaigns. It supports campaigns for Android and iOS and offers both self-service and managed-service models. That gives growth teams a choice between operating campaigns themselves and working with the vendor’s managed approach, with Creative Studio services available for creative support.
Its campaign workflow spans audience building from measurement partner postbacks or custom events, machine-learning audience discovery and bidding optimization, and customizable dashboards for reporting. Dynamic creative optimization and fraudulent-traffic filtering extend the offer beyond buying and reporting alone. API and MMP integrations connect campaign operations with measurement and other systems, making integration fit worth assessing before choosing it. Teams looking for acquisition and retargeting in one mobile-focused platform may value this breadth; a buyer seeking a general-purpose advertising platform may find its app focus limiting.
HYBE runs in the cloud, is available through web and API, and lists GDPR compliance. Email and phone are listed support channels. The vendor offers a demo request and uses contact-sales pricing rather than published numeric plan prices, so prospective buyers should discuss commercial terms and the scope of managed services directly. Choose HYBE if mobile UA and retargeting, optimization, fraud filtering, and creative services belong in the same buying decision. Teams that need transparent self-serve pricing or do not need a mobile-app campaign platform should compare alternatives.
Your product? Our editors can test HYBE in depth and publish a review, labelled as paid · from $149/mo →
HYBE pricing
HYBE fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Pricing model | Custom |
| Mobile OS coverage | Both |
| App-install campaigns | Yes |
| Retargeting campaigns | Yes |
| Attribution reporting | Yes |
| Creative tools | Yes |
| Ad-fraud prevention | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | hybe.io |
| Facts checked | 24 Sep 2026 |
Alternatives to HYBE
- Moloco AdsAutomates mobile campaign bidding and optimization around advertiser-defined outcomes.9.3
- AppLovin AdsAutomates app campaign optimization around revenue, purchase, and cost goals.9.1
- Persona.lyA managed mobile DSP for app growth, with campaign optimization, retargeting and fraud controls.9.0
HYBE vs the competition
- HYBE vs Moloco Ads
- HYBE vs AppLovin Ads
- HYBE vs Persona.ly
- HYBE vs AdFalcon
- HYBE vs Adikteev
- HYBE vs YouAppi
Compare HYBE with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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