Hurley review
A free AI research workspace covering interviews, recruiting, transcripts, and synthesis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hurley is an AI-led user research platform for product teams, startups, and scale-ups. It supports video, voice, and chat interviews, with AI-generated interview scripts, automated participant recruiting setup, recordings, transcripts, summaries, quotes, citations, and AI-powered insights reports. Teams can also chat with interview data, while the platform provides recruiting banners, direct links, and email templates. The free plan makes Hurley a practical starting point for teams that want to organize AI-supported interviews without committing to a paid tier.
The plan structure is straightforward. Free includes unlimited projects, interview formats across video, voice, and chat, automated recruiting setup, recordings and transcripts, AI-powered insights reports, and chat with data. Pro includes all Free features plus direct Slack support. Done for you adds an onboarding workshop and a dedicated user researcher to the Pro offering. The product also documents participant recruitment through both a customer user base and Hurley’s panel, with human research oversight available through the done-for-you service.
Hurley’s strongest fit is for teams that want a focused, web-based research workflow with recruiting and AI synthesis in the same product. Slack appears in the platform through support and a Slack agent, but Slack is the only listed integration, so teams seeking a broader connected ecosystem should assess fit carefully. Choose Hurley for accessible interview setup, built-in recruiting materials, and research summaries that include citations. Consider an alternative if native integrations beyond Slack, a non-web platform, or a more extensive paid-plan feature split is central to the buying decision.
Hurley pros and cons
- Where it wins
- Free plan includes video, voice, and chat interviews
- AI reports combine summaries, quotes, citations, and transcripts
- Recruiting setup includes banners, links, and email templates
- Where it doesn't
- Runs on the web, with no listed desktop or mobile app
- Slack is the only listed integration
- Pro's listed addition is direct Slack support
Hurley fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update