Hotmart
Hotmart: A broad course-selling platform with no recurring fee but a 9.9% transaction fee. Ranked #144 of 146 in Online Course Platforms by our editors (2.2/10); pricing: Free plan; best for sellers prioritizing free hosting and affiliates.
At a glance
- Editor score2.2 / 10
- PricingFree plan
- Best forSellers prioritizing free hosting and affiliates
- Free planYes
- Paid fromFree
- Founded2011 · The Netherlands
- Facts checked20 Sep 2026
Where it wins
- No monthly or annual platform fees
- Built-in payments, affiliates, funnels, and analytics
- Native mobile access with offline content for buyers
Where it doesn't
- A 9.9% service fee applies when a sale is made
- A fixed license fee also applies and varies by transaction
- Broad tools may exceed the needs of simple course hosting
Our verdict on Hotmart
Hotmart is a platform for creating, hosting, marketing, selling, and delivering online courses and other digital products. It suits creators, educators, and digital businesses that want course hosting, a members area, payment processing, checkout tools, affiliate management, analytics, and buyer access in one service. Courses can include video classes, ebooks, documents, audiobooks, music, screencasts, software, images, podcasts, and downloadable files. Buyers can access purchased content on the web, iOS, and Android, including offline access.
The published Free plan has no monthly or annual fee. Instead, Hotmart charges a 9.9% service fee when a sale is made, along with a fixed license fee that varies by currency, transaction value, and region. The plan includes online courses, a members area, payments, analytics, and marketing tools. Paid selling features include custom checkout pages, order bumps, exit popups, email automation, sales funnels, tracking pixels, quizzes, certificates, learning tracks, and customer interaction. This pricing structure fits sellers who prefer to avoid recurring platform charges, but the transaction costs matter for businesses with frequent sales or larger order values.
Hotmart’s main strength is the breadth of its selling and delivery ecosystem. Affiliate and cocreation management support partner-led sales, while localized payment options and integrated processing support transactions across regions. Facebook, Google, and TikTok integrations connect the platform with major marketing channels, and custom domains are available for Hotmart Club. Analytics, reports, and AI features add further tooling for digital businesses. Choose Hotmart if free hosting, affiliates, marketing workflows, and mobile delivery are priorities. Sellers seeking only a focused course host, or those trying to minimize per-sale fees, should consider a narrower or differently priced platform.
Your product? Our editors can test Hotmart in depth and publish a review, labelled as paid · from $149/mo →
Hotmart pricing
All 1 Hotmart plans and prices →
Hotmart fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Student limit | Not verified |
| Transaction fee | 9.9 % |
| Custom domain | Yes |
| Course formats | video classes, ebooks, documents, audiobooks, music, screencasts, software, images, podcasts, downloadable files |
| Payment options | Integrated |
| Email marketing | Yes |
| Mobile app | Native |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Tickets, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: Facebook, Google, TikTok |
| Pricing | Free plan (source) |
| Website | hotmart.com |
| Facts checked | 20 Sep 2026 |
Hotmart integrations
Hotmart lists 3 integrations on its own site.
- TikTok
Alternatives to Hotmart
- ThinkificA full course business platform for established creators, with broad commerce and learning tools.9.3
- LearnWorldsA deep platform for interactive courses, learning paths, branded delivery, and digital sales.9.2
- FreshLearnA broad, budget-friendly course platform with commerce, marketing, mobile apps, and AI.9.0
See all Hotmart alternatives →
Used Hotmart? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Hotmart for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Hotmart is listed in our Online Course Platforms directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/hotmart/"><img src="https://www.itechguides.com/best/badge/hotmart.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update